Category Archives: Influencer Marketing

How to ask bloggers to review your product?

One of the efficient forms of marketing is to get your product reviewed by top bloggers and influencers who seem to enjoy a good following. There are tons of product review blogs wherein you can contact the bloggers and have your product reviewed, but how exactly do you approach them and what are the things you need to know? We will let you know here. 

If you want to know how to ask bloggers to review your product, we are here with the ultimate guide for you. Let us list the steps for you. 

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Why Great Collaboration with Influencers Matter

Collaboration with influencers is the basis of your campaign’s success. Here, we discuss why it matters.
As consumers, we value other people’s opinions, especially those we trust and admire. We are all guilty of purchasing something when a peer recommends it or when a well-known person who we admire mention it. Our initial reaction will be, “This must be good.”

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7 Horrible Mistakes You’re Making With Influencer Marketing

Like it or not, influencer marketing is here to stay.

It is one of the most effective digital marketing trends right now. From a marketer’s point of view, it is all about engagement opportunities and a wider audience reach. It’s because most people see their content as more authentic and relatable. People respond to it because they value an influencer’s taste and opinion. That’s their power. 

But if influencer marketing is not used wisely, it can be an expensive waste.

For some, influencer marketing is just about getting a content creator, like tapping an endorser. But it involves a lot of collaboration that can be a ground for a mistake.

So here, we list down some mistakes you want to avoid for your next influencer marketing campaign:

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7 Reasons Why You Should Invest in Influencer Marketing (Travel and Tourism Industry)

The travel and tourism industry is trending right now, with younger generations seeing it as a necessity for personal and mental growth. Influencer marketing in travel is another reason why it is booming. It’s an evolved tactic of word-of-mouth marketing and social proof that compels more people to jump in and try. Most marketers (89%) say that return on investment from influencer marketing better than other forms of marketing channels.

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The Evolution of Influencer Marketing Strategy

Introducing Influencer Marketing

Influencer marketing is a new phenomenon, with its average spend increasing over 3 times backdating from 2017. What is the origin of this? The answer is social media and blogging, which has exponentially grown over the years so that marketers can use online platforms such as Facebook, Twitter and Personal Blogs to promote brands and reach out to a variety of audiences. Its rise opens up new channels for direct communication between brands and customers (Glucksman, 2017). Influencer marketing also promotes better collaboration with social media platforms through branded content (Freburg, 2010). The objective of influencer marketing strategy is to increase revenue, increase traffic and transform visitors of your website into customers. This marketing tactic is not a new concept but has grown in popularity over the past few years.

Gaining a Mom Blog Sponsored Post or Guest Post

For those of you who have checked out the benefits of gaining a mom blog sponsored post or guest post, it’s truly important to consider the main purpose of creating a business website.  For a vast majority of you, the primary objective of developing a business website is to make it easier for your target audience to identify your business. The process of accomplishing your goals can actually be simplified when your messages get conveyed to all of your target groups more easily. Continue reading Gaining a Mom Blog Sponsored Post or Guest Post

Blogger Brand Collaborations. Reach out to Bloggers in Your Field!

You may be checking different forms of website content every day. It often seems confusing for you to find out which bloggers to reach out in your field and who you can trust. If you go by different social media sites, you will easily find out the fact that blogs are among the most shareable and reliable sources of quality information online and therefore blogger brand collaborations are becoming more and more popular nowadays. Continue reading Blogger Brand Collaborations. Reach out to Bloggers in Your Field!

Mom Blog Product Reviews: New Trend in Native Advertising

From stories of late-stage pregnancies to advice on inducing proper sleeping habits and baby cribs, mom blog product reviews on the internet can be a treasure trove for all things baby related. Only recently though, marketing heads have started taking notice of how frequently women turn towards these baby product review blogs for all their decision-making processes. Continue reading Mom Blog Product Reviews: New Trend in Native Advertising