The travel and tourism industry is trending right now, with younger generations seeing it as a necessity for personal and mental growth. Influencer marketing in travel is another reason why it is booming. It’s an evolved tactic of word-of-mouth marketing and social proof that compels more people to jump in and try. Most marketers (89%) say that return on investment from influencer marketing better than other forms of marketing channels.Continue reading 7 Reasons Why You Should Invest in Influencer Marketing (Travel and Tourism Industry)
Introducing Influencer Marketing
Influencer marketing is a new phenomenon, with its average spend increasing over 3 times backdating from 2017. What is the origin of this? The answer is social media and blogging, which has exponentially grown over the years so that marketers can use online platforms such as Facebook, Twitter and Personal Blogs to promote brands and reach out to a variety of audiences. Its rise opens up new channels for direct communication between brands and customers (Glucksman, 2017). Influencer marketing also promotes better collaboration with social media platforms through branded content (Freburg, 2010). The objective of influencer marketing strategy is to increase revenue, increase traffic and transform visitors of your website into customers. This marketing tactic is not a new concept but has grown in popularity over the past few years.