Many growing entrepreneurs fail to see the power of reviews from influencer marketing.
On the other hand, many businesses claim that influencer marketing has been a significant help in reaching business goals. 67% of marketers believed that following the marketing trend of hiring influencers to gain influence reviews has helped their business substantially grow.
Consumers rely on someone influential or well-rehearsed in the area to guide them on a tough decision. An average person’s review will not influence us as much as influencer reviews on a product would. This is especially true for influencers you look up to before them reviewing a product.
Paying influencers and bloggers to review your product should be a central pillar of your marketing strategy since it encompasses different tactics to improve brand engagement, sales, and conversion rates. In this article, we will inform you how to get influencer reviews and everything you need to know about the power of reviews in social media marketing.
Trust Building
The power of trust building can be established through one forum: influencers. They can bring trust to the table without having you directly interact with customers through the company’s own forums. An influencer is already equipped with a broad audience that they’ve grown. You use this to your advantage and let them send the message to their audience so you can grow your audience. Trust starts to build because the influencer’s followers already feel that the influencer they look up to won’t let them down on their opinions about a product. The followers see the influencers as experts in that particular niche. Therefore, they also trust that the brand has credibility. Many businesses have acquired a hike in sales this way. Studies show that 61% of consumers will trust the opinion of a family member, friend, or influencer, whereas 38% trust brand recommendations.
Connecting with your target audience
Finding an influencer who has an audience that fits your target audience demographic should not be challenging, especially if your niche concerns makeup and beauty products and all things related. In fact, influencers enjoy trying out new makeup products, and most influencers will make it their niche since everyone loves getting makeup tips and watching tutorials. For instance, acquiring makeup products reviews through influencers is easy, and a large demographic of people love makeup. There are plenty of beauty products review sites that provide influencers who are willing to market your beauty products. Regardless of the niche, there are always influencers that can reel in the type of audience you are looking for.
Brand Awareness
Another influencer marketing benefit is that this tactic will help you promote your brand and bring awareness to it. Awareness is the first step to reeling in consumers; therefore, it is crucial to accomplish goals like a certain number of sales or engagements. It is an established fact that a tremendous percentage of people use social media, so even by acquiring brand awareness from a small negligible percentage of those people, your brand will still grow. Many businesses will prioritize and look up how to get more views on TikTok because they understand the power of an established and considerably large Tiktok audience.
From statistics, it’s clear that social media is an ideal place to rely on for gaining traction. You are probably wondering why not just resort to placing ads. It’s not the same thing as influencer reviews and does not produce the same impact. We see several ads every day that we end up tuning out. On the other hand, people listen to bloggers and influencers.
The only obstacle left is figuring out how to get a blogger to review your product. The best forum to do this is getreviewed.org. The website has everything from boosting online sales with an affordable price to providing quality backlinks to generating high-quality, efficient leads. The website is user-friendly, making it easy to navigate and browse through if your business is looking for a trusted partner to help boost your brand.
Long term collaborations
Collaborating with influencers will help you gain long-term benefits. While running campaigns with the influence you partnered with, you can identify people who best collaborate with your brand. You can then nurture your relationship with them to create a healthy, profitable, long-term business partnership. Creating a long-term partnership is better for your company than switching from influencer to influencer. Some reasons are because there is a list of established expectations between both parties. The influencer will also understand your brand’s missions and values and will therefore stick to them. You do not have to worry about repeatedly explaining your core values or guidelines. If you have a track of success with the influencer, there’s no reason to look for anyone else.
Similarly, a prolonged partnership means the target audience can trust your brand, thus increasing credibility. If people see constant praise about a specific makeup product on a beauty blog or makeup review site, they will likely trust that your product is superior to others on the market.
Boost Conversions
We already know that people will listen to influencers, and many have claimed that they will more likely convert if an influencer endorses a particular product. When an influencer provides beauty reviews, for instance, everyone who keenly watches the video will want to buy the products the influencers use. They are likely to find credibility in the brand their loved influencer or blogger is using rather than the one they have at home. It is extremely easy to convert viewers unless they are fiercely loyal to the brand. Even in that situation, there are still chances for conversion if the viewer is convinced that the advertised product may be of better quality.
An influencer’s words about a beauty product will most likely also show up on makeup review websites. Another plus point is that you do not necessarily require a renowned blogger or influencer that will cost your company a lot. Statistically, micro-influencers generate about 22.2 times as many conversions as other influencers would because of their niche and a focused audience that are more engaged, thus eliminating the need to hire high-demand partners.
The bottom line
Trust building is one of the basic strategies a business needs to bring in customers and keep them to acquire customer loyalty. The power of influencer reviews is that people are likely to listen to an influencer’s opinion on a product as opposed to a brand’s words. An influencer can also double up your audience by introducing your brand to their followers; this way, you get a wider reach and more exposure. This is a good kind of exposure because people will trust the influencer due to their proven expertise in the niche. All of this will result in a boosted rate of conversions when people start preferring your brands over other brands. Finally, another benefit to influencer marketing is creating partnerships with influencers who understand your brand’s missions, core values, and guidelines. Business marketers hiring influencers has mostly always proven to be beneficial to the business, substantially increasing the rate of sales.We hope this article has provided enough insight into everything you need to know about the power of reviews in influencer marketing. Thank you for reading!
About the author
Mariia founded GetReviewed.org, a platform that connects advertisers with influential bloggers interested in collaborating.