Are you wondering how to promote your software products in the coming year? Or do you want to increase your software subscriptions?
Have you heard of ‘Software Review Sites’? Software review sites are the best ways to introduce, market, popularize, and present your solution to large-scale audiences. These sites offer a significant level of trust among the audiences through genuine reviews and ratings influencing their buying decisions.
So, look for professionals to help you build an advanced software product. This software development cost won’t be just another expense but a one-time, long-term investment for your business. You can market your software and NPD on these respective review sites to drive traffic to your business.
These review sites will not only strengthen your social proof and brand recognition, but also create a unique positioning of your product in the mind of customers.
So, ideally, if you want to purchase new software or want to list your software on these review sites, make sure you choose the right platform.
Here’s a list of software review sites to help your company improve its online visibility.
Serves both vendors and buyers. It verifies every user through their Linkedin account, which lets people see what type of services or software their connection is reviewing.
It does not run any paid ads or subscriptions; therefore, you can get organic online reviews from TrustRadius. Every thought is vetted and authenticated by the resonant research team before publication. Consequently, you can count on this site before making your purchase decision.
GetReviewed is an online review site that gives you authority backlinks and online product reviews on blogs without breaking the bank.
All you have to do is sign up, create a campaign, get suggestions from bloggers relevant to your niche, contact bloggers, and get product reviews to build awareness of your brand today.
3. G2 Crowd
G2 Crowd is among the most popular and most established software review sites. It helps businesses discover, review, and manage the technology they require to reach out to their potential audience.
More than 80 million people annually—including employees at all Fortune 500 companies—use G2 to search different software options and make smarter decisions based on authentic peer reviews.
G2 aims to bring transparency, security, and authenticity to business technology research. It offers structured reviews that make one-to-one comparisons easy based on specific review questions.
Crozdesk is a review website that uses ML and AI ranking Algorithms to empower software recommendation. Here, we can expect in-depth product reviews and side-by-side comparisons.
Users give ratings based on cost, functionalities, and market reputation. The reviews are submitted by real-life users and from an aggregation of accumulated data from varied online sources.
This website has a ‘Buzz’ button that lets you know your software product’s buzz (popularity) in the market.
SaaSGenius is among the best comprehensive review websites that help you find the right software for your business. Users can write their feedback to SaaSGenuis. However, these will be evaluated before posting to avoid biased information.
Evaluation will be based on pricing reviews, basic information about software, alternatives, and a basis of comparison.
5. Product Hunt
As the name suggests, Product Hunt is a platform for developers that helps them discover new tools and applications. This platform generates new programs, functionalities, lists of devices, and applications daily to uncover the potential of tech-savvy projects.
So, if you love tracking the latest tech products, this platform could be the best fit.
6. Software Advice
Software Advice is a review platform that gives you authentic reviews from real people. All you have to do is fill out the form, and the support team will contact you via phone or mail. They will talk about goals, objectives, and purposes; within 15 minutes, you can expect a list of personalized software recommendations via mail.
It gives you descriptive reviews, including – ease of use, support service, quality compliance, functionalities, and a few process-driven screenshots showcasing the user interface of every product.
Do you know – 2.5M users use FinancesOnline every month to find top B2B solutions & get market insights?
FinancesOnline is a rapidly growing platform primarily focusing on B2B and SaaS-based software products. This will significantly impact your bottom line in terms of sales conversion, lead generation, and revenue model.
Most importantly, reviews analyzed and verified by FinancesOnline’s experts get a ‘SmartScore’ rating. Vendors can use this platform to boost their software’s recognition.
Capterra is the must-have platform for B2B software buyers because it offers extensive educational infographics and an in-depth buying guide and facilitates side-by-side comparison.
This platform is free to use; any user can post a review regarding any software product. Additionally, it comes with a bidding system just like Google Ads. So, the more you pay, the higher you rank and the greater your conversion rates.
Zapier is among the famous markets that rank applications based on their popularity. You can access some of the best applications by purchasing the Premium Plan.
Moreover, only Zapier users can see reviews. If you aren’t a part of their community, build a social proof with Zapier to get started.
It isn’t as large as HubSpot and WordPress so if you are looking for lead generation, focus elsewhere
Clutch.co is among the best platforms for B2B agencies that helps vendors in finding the right company by referring to 98,000+ client reviews from real people.
Do you know 1 million customers use Clutch monthly to connect with a business partner? You can create personalized and comprehensive business profiles to make yourselves found.
The Research staff of Clutch.co often conducts phone interviews to review your profile if found suitable.
HubSpot is a powerful platform for inbound marketing and leverages CRM tools for content management and customer service. It encourages review generation and helps businesses in lead generation through the App Partner Program.
You can also get your product certified with HubSpot if you have an excellent track record and a pool of admirers to earn positive feedback.
Apps that get ‘HubSpot certified’ batches can earn good exposure through effective ad campaigns, marketing tactics, and blog posts.
12. Shopify App Store
Shopify is among the fastest-growing app stores for B2B marketplaces that can boost the visibility of your product.
This platform deals with categories like store design, marketing and branding, and a few hand-selected categories by Shopify staff.
However, if you want to give a review, you need to have a Shopify Store.
Glassdoor is the best platform for employer branding. It extensively focuses on company reviews from contractors, employees, and other stakeholders. This platform focuses more on qualitative reviews rather than quantity.
Most importantly, it highlights the employee’s feedback towards company policies, culture, job interview process, payroll and compensation, and overall flexibility at the workplace.
PeerSpot is a crowdsourced review platform for enterprise technology. Here, you can browse over 80,000 comparisons with reviews and buyer’s guides and have side-by-side comparisons to make the logical purchase.
This platform helps vendors gain visibility of their products by leveraging authentic product feedback.
The Final Words
Whether running a B2B or B2C business, product reviews can drastically boost your product and increase your credibility with buyers. It will help you to target new demographics and prospects.
So, don’t limit yourself to just one or two review sites. Start exploring multiple options to decide which platform can scale up your business. Check out which platform is the best for your marketing strategy.
How to choose software review sites for my business?
Know your business objectives and strategize the marketing plan for your software product to choose the right software review site for your business. There are customer review sites, employee review sites, and blogger review sites.
What are the criteria for finding reliable software review sites?
Criteria that every software review site must have are-
- User ratings
- Real-life user reviews
- Side by Side comparison
- Pricing of the product
- Popularity of usage
- Size of the business
How do software review websites work?
Software review websites compile and upload reviews by experts or users about software. This, in turn, helps the users understand whether the software is worth trying or not
About the author
Mariia founded GetReviewed.org, a platform that connects advertisers with influential bloggers interested in collaborating.