consumer purchasing decisions

Factors that Influence Consumer Purchasing Decisions

A myriad of factors influences consumer purchasing decisions. From personal preferences to external influences, these factors can make or break a sale for a business. Understanding these factors is crucial for companies to develop effective marketing strategies and ensure they can appeal to their target audience. In this article, we will explore key factors influencing consumer purchasing decisions and discuss why blogs influence people to buy a product.

Key Factors Influencing Consumer Purchasing Decisions


Price is often one of the most critical factors influencing consumer purchasing decisions. Consumers are typically willing to pay more for higher quality products or those that offer unique features or benefits. However, if the price of a product is too high, consumers may opt for a cheaper alternative, even if it means sacrificing quality or features.

    Product Quality

The quality of a product is another critical factor that influences purchasing decisions. Consumers are more likely to buy products that are of high quality and are durable, functional, and reliable. If a product fails to meet a consumer’s expectations regarding quality, they may choose to purchase a competitor’s product.

    Brand Reputation

Brand reputation is another significant factor that influences consumer purchasing decisions. Consumers tend to gravitate toward brands that they know and trust. Brands with a good reputation for quality, reliability, and customer service are more likely to be favored by consumers. Conversely, brands with poor reputations may struggle to attract customers.

   Advertising and Marketing

Advertising and marketing campaigns can significantly influence consumer purchasing decisions. Businesses that invest in effective marketing strategies can increase brand awareness, improve brand recognition, and create a positive image of their products. The use of social media, influencers and other digital marketing tactics can also help to reach a wider audience. Using blogs can effectively reach a wider audience and increase brand awareness.

How Blogs Can Influence Consumer Purchase Decisions

Blogs are where people want to read reviews on a product they wish to buy before making consumer purchase decisions. There are lots of detailed online product reviews written by experts that are posted on blogs. Due to the importance of blogs, many companies hire people to write online reviews about their products to post on blogs, especially those highly influential with many visitors. Just as Jeff Bullas says, “Blogs are one of the top online factors influencing consumer purchase decisions. When making overall purchase decisions, consumers rank blogs third behind retail and brand sites.”

You can influence people to buy a product, even on your blog. Businesses should maintain a blog on their sites to post answers to the most frequently asked questions about their products. On business blogs, companies can also provide tips on a niche relevant to the product they sell to increase their conversion rate.

When it is challenging for you to choose a blog or blogger who publishes articles that relates to your personal business, check out You can use our web platform to contact a few of the best publishers and get high-quality reviews of your product or service posted on their blogs.

Statistics on Consumer Purchase Decisions after Reading Blogs

A survey shows that 84% of consumers purchase a product after being impressed with the reviews they read in the blogs. Most people who like to read blogs are between 25 – 34 years old, and consumers in this group tend to rely on the blog as the most important resource when making a purchase decision to buy something. Reading blogs for making consumer buying decisions comes in second place for consumers aged between 35 – 54 years old.

The three categories of most-read blogs are food and drink, hobbies, and culture and entertainment.

It is estimated that 1 out of 4 people will buy something from the blog they are reading. Half of these purchases have a value between $1 – $50. most people buy things online for their household, for example, electrical items. Many people also like to spend money online to buy different kinds of stuff for themselves or to purchase gifts for their friends.

Why You Should Use a Blog as a Marketing Tool

If you surf the web, you must have come across several influential bloggers with a large following of subscribers. These blogs often hire experts to write in-depth reviews of various products in the niche in which they specialize. To encourage people to read their blogs, they use real screenshots or videos demonstrating all aspects of the products. The in-depth product blog review discusses each product feature under a neat subheading. Some blog product reviews also include five-star ratings from expert reviewers familiar with the product.

These reviews do not just make positive points, but they also include negative points based on the reviews of the expert. This is the reason why many people like to visit influential blogs to read product reviews. People want to read honest reviews from the actual experience of using the product to have a satisfactory feeling that their money is spent on something worthwhile. Companies can use blogs to increase the awareness of their brands and influence consumer purchase decisions. This applies to both new and big brand-name companies that have been around for a long time.

How to Find Blogs to Promote Products

Companies wishing to promote their products on blogs should first research the top blogs in their niche. Some of these blogs accept guest posts with a link to your products. For other blogs, you may have to contact the blog owner and ask him to write a review of your product. It is best to look for a blog that is regularly updated. You can take a look at the blog posts and see if there are a lot of people commenting on each post. If many people comment on the blog, your product review will also get a lot of comments. Blogs make it easy for your customers to post questions they might have about your product in the comment section. Customers want to ask questions before deciding to buy the product, so you must quickly reply.

When you regularly answer customers’ questions in the comment section, you can build a relationship with them and increase their loyalty toward your products. The more comments you have, the more activities your blog post has, resulting in a higher search engine ranking and more conversion rate.


As you can see, a blog plays an important role in online marketing. If you are trying to sell a product/service, start a blog or use other blogs to promote it. If you own a personal blog, you can also start reviewing products and earn some affiliate income by promoting affiliate products.


About the author

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Mariia founded, a platform that connects advertisers with influential bloggers interested in collaborating.