A lot of websites that we visit online are created by influential bloggers and such websites have thousands of visitors each month. All those visitors are highly targeted audience if you look from marketing point of view. Achieving such highly targeted audience simply with advertisements is quite difficult and often times, expensive on the budget. To effectively get word out about your product or service to the right audience would be to get in touch with people that own such blogs or websites. Of course, it will not be very cheap, but you will be getting a highly coveted audience and perhaps, some social following too.
Influential bloggers are not easy to get hold of. They get advertising requests from hundreds of people on a daily basis and if you want to get noticed and get a blog review, you need to approach them in a systematic and planned manner.
It all depends on the type of product or service you intend to publicize. An electronic gadget will be quite easy to market through several channels. There are several influential bloggers in the tech scene that write reviews on a weekly or even daily basis. If you find influential bloggers you can simply ask them to review your product or service by giving them something in return; maybe a lifetime subscription to your service along with a suitable amount of cash if they demand it, or a product for them to keep.
You could also ask them to conduct a sponsored giveaway on their blog, which will obviously be sponsored by you. Such a giveaway would be a mutually beneficial thing because you would be getting brand recognition and perhaps more sale, while the blogger will be increasing his social reach.
For a small business, getting influential bloggers to post your content will be an expensive venture, but that will certainly ensure a better ROI most of the time. If you have a cool product to sell, you could even do a giveaway as I mentioned earlier by contacting some influential bloggers in the scene.
One major question stands out on how to find influential bloggers. BuzzSumo, Inkybee, Traackr are some of the very effective tools to find influential bloggers. Yes, there are a lot more than we know. GetReviewed.org is a brand new blog reviews platform where you can find some of the most influential bloggers to review your product.
Blogging is no longer restricted to writing long text reviews with a bunch of photographs sticking here and there. There are video bloggers that have a very wide reach across many countries and if you can afford to attract their attention, you have hit the sweet spot. Influencers like Marques Brownlee, Chris Pirillo, Linus, and others have open options where you may pay a fee to get publicized in their video streams, but that again does not come very cheap if you want them to personally endorse you. In such cases, you will have to start thinking of building long-term relationships with them, which can grow out to be mutually beneficial for both parties.
There are influential mommy bloggers that write on a regular basis about nurturing a child, taking care of his nutrition and health. Most influential mommy bloggers or parenting bloggers can make your life easier if you happen to be marketing child care products, or even products that make a mother’s life easy. This niche is not as saturated as the technology or finance niches, so the chances of you getting noticed by influential mothers are quite higher.
Systematic planning and approach is the key to marketing through bloggers.