Developing Successful Digital Marketing Strategies

Blogging has been identified as a successful inbound marketing tool by a large number of B2B campaigns. At the same time, one must remember that the blogging process achieves tweaking based on data. That’s one reason why the digital marketers should know which blog metrics to track for achieving better outcomes.

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Impact of Blogging
Key industry stats project additional leads worth 65% or more are being generated from blogs on an average each month. Blogging yields a few other benefits for promoting a business or campaign.

Digital marketers gain an edge by tracking the performance of blogs as it helps in content marketing and optimizing blogs.

Blog Traits — Checking Back-links, Content Length and Post Type
The digital marketing team of a website promotion company helps in identifying topics that are being rated as “favorite” by the target audience. It even helps them take result-oriented approaches for determining whether more visitors are drawn through long-form blogs, comments or picture galleries. It even helps them understand the frequency of sharing list blogs. All of these factors help the marketing team in developing successful blog strategies.

By studying the aforementioned factors more carefully, you’ll be able to identify back-links that are frequently identified by viewers and track the count of back-links pursued by viewers. In doing so, you’ll be able to determine the necessity of developing landing pages for addressing targeted content portions of an article.

Blog Views & Shares
Out of all blog metrics to track, this one is about identifying individual viewers for your blog. It doesn’t carry a hint that these viewers are members of your target audience. There’s also no indication that their actions are driven by topics posted on your blog or that they are following your blog religiously.

Specific page-views:

There’s no point in checking out number of page views obtained by your site on a regular basis. You must check your important pages and the performance of users in these pages.

– Identify categories and pages that your viewers find more attractive than the others.

– Study the key entrance and exit points of your readers. Check out options that they click within the targeted pages.

You must identify areas of user interest and their contribution towards the buying process.

Time Spent by Readers:

This metrics is all about viewer engagement.

-Identify  time that the users spend on your site on an average.
-Identify time that they spend on your target pages.

Try and engage viewers in a way so that they spend more time checking your brand and content.
It gets much easier for you to identify topics of viewer interest when you consider blog views for tracking traffic data.

Traffic Conversion Rate
Finding out which blog metrics to track helps in achieving your ultimate support sales target. That’s why it has become inevitable to place a user tracking button that helps identify user actions based on their inclinations, rejections and industry.
The metrics that truly matter, though, when the primary goal of the blog is lead generation include CTA conversion rate, qualified leads generated and sales conversions. Your overall blogging efforts can be easily justified once you identify all leads that are generated within a specific time frame and their conversion rate.

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About the author

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Mariia founded, a platform that connects advertisers with influential bloggers interested in collaborating.