Blogs is one of the places where people want to go to read reviews on a product that they wish to buy before making a purchase decision. There are lots of detailed product reviews written by experts that are posted on blogs. Due to the importance of blogs, many companies hire people to write reviews about their products to post on blogs especially those that are highly influential with a lot of visitors. Just as Jeff Bullas says, “Blogs are one of the top online services to influence a purchase. When making overall purchase decisions, consumers rank blogs third behind retail and brand sites.”
You can influence people to buy a product on your blog even on your own personal blog. Businesses should maintain a blog on their sites to post answers to most frequently asked questions about their products. On the business blogs, companies can also provide tips on a niche relevant to the product that they sell to increase their conversion rate.
Statistics of How Blogging Influencing Consumers’ Purchases
Survey shows that 84% of consumers purchase a product after they are impressed with the reviews that they read in the blogs. Most of the people who like to read blogs are in between 25 – 34 years old. Consumers in this group tend to rely on blog as the most important resources when coming to make a decision to buy something. Reading blogs for making buying decisions comes in the second place for consumers who are aged in between 35 – 54 years old.
The three categories of most read blogs are food and drink, hobbies, and culture and entertainment.
It is estimated that there is 1 out of 4 people will buy something from the blog that they are reading. Half of these purchases have a value in between $1 – $50. most people buy things online for their household for example electrical items. There are also lots of people who like to spend money online to buy different kinds of stuff for themselves or to purchase gifts for their friends.
Why You Should Use Blog as a Marketing Tool
If you surf the web, you must have come across several influential bloggers with a large following of subscribers. These blogs hire experts to write in depth reviews of various products in the niche that they specialize. To encourage people to read their blogs, they use real screenshots or videos demonstrating all aspects of the products. In the in-depth product blog review, each of the product features is being discussed under a neat subheading. Some product reviews done by blogs also include 5 start ratings given by expert reviewer who are familiar with the product.
These reviews do not just make positive points but they also include negative points based on the reviews of the expert. This is the reason why many people like to visit the influential blogs to read product review. People want to read honest reviews from real experience of using the product as they want to have a satisfactory feeling that their money is spent on something worthwhile. Companies can use blogs to increase the awareness of their brands. This applies to both new companies as well as big brand name companies that have been around for a long time.
Companies who wish to promote their products on blogs should first do research on the top blogs in their niche. Some of these blogs accept guest posts with a link to your products. For other blogs, you may have to contact the blog owner and ask him to write a review of your product. You should look for a blog that is regularly updated. You can take a look at the blog posts and see if there are a lot of people commenting on each posts. If a log of people are commenting on the blog post, there is a high chance that your product review will also get a lot of comments. Blogs makes it easy for your customers to post questions they might have about your product in the comment section. Customers want to ask questions before they decide to buy the product so you must be quick in replying.
When you regularly answer customers’ questions in the comment section, you will be able to build a relationship with your customers and increase their loyalty towards your products. The more comments you have, the more activities your blog post have which will result in higher search engine ranking and more conversion rate.
As you can see, blog plays an important role in online marketing. If you are trying to sell a product/service, you should start a blog or use other blogs to promote it. If you own a personal blog, you can also start reviewing products and earn some affiliate income by promoting affiliate products.