Having bloggers review your product can be a lot more beneficial than you may realize. In fact, it is a legitimate form of marketing, and many big brands have employed it to boost the success of their products.
- Direct exposure to your target market
Many marketing strategies can generate a lot of exposure, but there is no point if the majority of it is to people who aren’t in your target market. Because the bloggers who review your product share the same niche as you do, the audience that reads their blog will be your target market – and the exposure you gain will be that much more valuable.
In short, your product review will be published in front of people who are actually likely to be interested in it. Many bloggers nowadays have strong presences on social media – which is a factor as well.
- Recommendation by a trusted source of information
Bloggers have a pre-existing relationship with their followers and are often viewed as a trusted source of information. As such, when a blogger reviews a product and makes a recommendation regarding it, their opinion carries a lot of weight with their audience.
Add to that the fact that people tend to look for reviews when they’re already considering making a purchase, and the benefit of a good recommendation from a blogger could directly affect your product sales.
- Cost-effective compared to other advertising and marketing options
Although not entirely free in most cases, having bloggers review your products is considerably more affordable than most other advertising and marketing options. That makes it perfect for businesses that are on a budget, and yet require exposure for their products.
When you factor in the impact that reviews from bloggers could have due to the highly-targeted audience and trust they have built, the cost-effectiveness of this option is all the more compelling.
- Builds up backlinks for SEO
Every product review that is published will generally be accompanied by a link that points back to your website and product page. That is great for SEO, especially if it comes from popular blogs that have lots of search engine clout.
The added SEO will help you to gain more exposure directly from search engines, which is never a bad thing.
Starting to see how reviews from bloggers can help to make your product more successful? The only caveat is that the reviews need to come from established bloggers in your niche who ideally already have a strong following and a good reputation.
Although getting bloggers to review your products can be tricky and will require you to reach out, engage and negotiate with them – it is definitely worthwhile. Alternatively, you could make life easier for yourself and look into services that will approach bloggers on your behalf and get you the reviews you need to make your product a success.