Collaboration with influencers is the basis of your campaign’s success. Here, we discuss why it matters.
As consumers, we value other people’s opinions, especially those we trust and admire. We are all guilty of purchasing something when a peer recommends it or when a well-known person who we admire mention it. Our initial reaction will be, “This must be good.”
All posts by Mariia Lvovych
7 Horrible Mistakes You’re Making With Influencer Marketing
Like it or not, influencer marketing is here to stay.
It is one of the most effective digital marketing trends right now. From a marketer’s point of view, it is all about engagement opportunities and a wider audience reach. It’s because most people see their content as more authentic and relatable. People respond to it because they value an influencer’s taste and opinion. That’s their power.
But if influencer marketing is not used wisely, it can be an expensive waste.
For some, influencer marketing is just about getting a content creator, like tapping an endorser. But it involves a lot of collaboration that can be a ground for a mistake.
So here, we list down some mistakes you want to avoid for your next influencer marketing campaign:
Continue reading 7 Horrible Mistakes You’re Making With Influencer Marketing7 Reasons Why You Should Invest in Influencer Marketing (Travel and Tourism Industry)
The travel and tourism industry is trending right now, with younger generations seeing it as a necessity for personal and mental growth. Influencer marketing in travel is another reason why it is booming. It’s an evolved tactic of word-of-mouth marketing and social proof that compels more people to jump in and try. Most marketers (89%) say that return on investment from influencer marketing better than other forms of marketing channels.
Continue reading 7 Reasons Why You Should Invest in Influencer Marketing (Travel and Tourism Industry)The Evolution of Influencer Marketing Strategy
Introducing Influencer Marketing
Influencer marketing is a new phenomenon, with its average spend increasing over 3 times backdating from 2017. What is the origin of this? The answer is social media and blogging, which has exponentially grown over the years so that marketers can use online platforms such as Facebook, Twitter and Personal Blogs to promote brands and reach out to a variety of audiences. Its rise opens up new channels for direct communication between brands and customers (Glucksman, 2017). Influencer marketing also promotes better collaboration with social media platforms through branded content (Freburg, 2010). The objective of influencer marketing strategy is to increase revenue, increase traffic and transform visitors of your website into customers. This marketing tactic is not a new concept but has grown in popularity over the past few years.
Major SEO factors to Consider for Link Building
Link building is an important part of SEO activities. You get a website made or build it yourself, that is great! But, when you wonder why it is not being picked by the end consumers, you perhaps have not heard of or tried SEO. The process of SEO involves taking account of search engine algorithms and optimizing the websites or similar web properties according to the recommendations. The search engines have a typical way of determining whether the website is worth promoting or not. The common points considered by the search engines are: Continue reading Major SEO factors to Consider for Link Building
Small Business Marketing Ideas That Can Make Big Impact
Business whether online or offline needs marketing to get the required customer base or website traffic. The role of marketers in making business a success cannot be denied. So, to make a long-lasting impact on the consumers’ decision-making, these marketing ideas can be followed: Continue reading Small Business Marketing Ideas That Can Make Big Impact
Here are Some Effective Ways to Promote Your Personal Brand
Life coach, Educationist, Voice-over Expert, Talent Acquisition Specialist, these are some of the terms that define what you do. But, these terms also tell what you have to offer to the world as a Personal Brand. Every one of us is a problem solver in one way or the another. The need is to identify your solution providing capacity and match it with the problem people have. The key to develop a long-lasting business and consumer relationship lies in knowing how to promote your personal brand. Continue reading Here are Some Effective Ways to Promote Your Personal Brand
How to Get More Online Reviews for Your Business
If you have an established business and you are wondering how you can get more online reviews for your business, the good news for you is it is like a piece of cake. When you’ve made sense of the basics, it’s streamlined from that point. Here are some tips on how to get more online reviews for your business. Continue reading How to Get More Online Reviews for Your Business
Make Your Product Successful with Reviews from Bloggers
Having bloggers review your product can be a lot more beneficial than you may realize. In fact, it is a legitimate form of marketing, and many big brands have employed it to boost the success of their products.
Continue reading Make Your Product Successful with Reviews from Bloggers
Online Reputation Management– Improve Your Company Reputation
The reviews published about your business online may often spoil or improve your online reputation management and brand over the internet. A company often needs time to develop its brand name among the masses. Even if you’re a business owner with solid foresight, you might need to spend dollars worth millions and wait for a few years before achieving substantial goodwill. If any famous brand experiences a blogger upset, it might lose considerable market worth in just a few hours. Continue reading Online Reputation Management– Improve Your Company Reputation