The Benefits of Blogging and Collaboration for B2B

By now, you probably have heard all the reasons why blogging is important and why you should have one, whether you’re a business or a personal brand. Blogging, as content, has great benefits for your marketing.

Blogging just started as a personal web journal back in the 90s, but now blog posts are one of the ultimate forms of content to market your business, get more website traffic, and drive more conversions.

But have you heard of blog collaboration? You get the same benefits but better.

Blogging collaboration is working with other content creators to provide better content for your audience. Working with other bloggers or content creators, you’re boosting all the benefits you can get from creating a blog post. To give you more insights about it, here’s why you should do blogging collaborations:

Benefits of Blogging Collaboration

  • It builds you as an authority in your field.
    Collaborating with other bloggers will show how trusted you are in your industry. It illustrates knowledge and expertise. 
    Let’s say you do a guest post for a publication, or journalists and bloggers do a guest post on your platform. It shows you have an established reputation that people trust your blogging platform and your insights.
  • It gives you more exposure and broadens your reach.
    Blogging allows you to organically reach more people. But collaborating with other bloggers, you’re expanding that exposure. By tapping them, you’re also getting the attention of their audience. You’re attracting them to be your audience too, and eventually potential buyers. Think of it as meeting an acquaintance through a friend. You’re expanding your network.
  • It helps you strengthen your value as a brand.
    Collaboration gives you more edge. Other bloggers give more insights that your platform might not have yet. Their creativity and expertise add up more to what you can offer. The more valuable content you give to people, you give them more reason to have a strong affinity to your brand, and hence it amplifies the value of your brand.
  • It increases your productivity with new content.
    Creating quality content is hard work; it takes time. Writing is not easy. Research is another thing. And with a high volume of competition to attract more people with content, you need to increase the quantity of content or blog posts you produce. Working with other bloggers helps you with that aspect. Not only they provide new insights, but they can also help you be more productive. This way, you’re increasing your visibility as a brand with more content.
  • It helps you to give more value to your audience.
    This is the greatest benefit you can get by working with other bloggers. Giving your audience a new perspective is a better way of educating them. Think of it as relationship building. You’re providing them more quality content that will attract them, gain their trust, and make them brand advocates. Blogging collaboration is an efficient way of offering more things to your audience.

About the author

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Mariia founded, a platform that connects advertisers with influential bloggers interested in collaborating.