Search engine optimisation, better known as SEO has been around for a while now but if you were to ask 100 ordinary people on the street what SEO is I would be surprised if five of them knew the answer. To marketing and IT industry insiders SEO may be well known and one of the most important areas of marketing for businesses online but where will SEO be in say ten years? Will it be a household term? Will it have been replaced by the next big thing? This article takes a look at some of the signs that suggest what the future holds for SEO.
The Whole World Is Going Online
With the internet becoming an integral part of our working and social lives it looks as though there will continue to be more websites made on a daily basis all around the world which means that there will be more potential clients available to SEOs. If you are starting up a new business you will most probably be aware of the importance of having a website and creating an online presence and if you aren’t aware of this then it’s time to ditch that rock you’ve been living under and join the 21st Century.
Google Is The Font Of All Knowledge
The term “Googling it” has now become a byword for finding information on something, whether it is to find out what’s on in the cinema, the meaning of a word or the latest football results, Google has become the source of all information for millions of us and our reliance on this instant information is set only to increase with new improvements in smart phones, tablets, laptops and whatever else is coming along in the future (I’m hoping there will be hover crafts involved).
Business Are Beginning To Realise Its Potential
One of the most important factors that indicate a bright future for SEO is the fact that the business world has begun to realise the importance of having an SEO strategy in order to be successful online. SEO is a long term strategy that will build brand awareness and bring in a steady flow of website visitors for a business and most importantly the visitors that it brings to a site are perfectly placed to become a paying customer as they are already actively searching for what that business is selling. This is an extremely attractive prospect for business owners as it is as close as you can get to a “sure thing” in terms of converting visitors into paying customers.
It Is Cost Effective
There have been many studies conducted to show that SEO is the most effective marketing strategy you can adopt and it has proven to produce a high rate of returns on investment. With traditional marketing strategies such as newspaper, radio and television advertising businesses pay high prices for relatively low returns on their investments and so SEO is a shining light of hope for many.
All in all in seems like there is pretty bright future ahead for the SEO industry as the demand for the service looks likely only to increase in the coming years as it becomes more well known.