Thinking of starting a logo design business? I would like to remind you of the proverb, “Look before you leap.” I am not here to scare you or to discourage you, but it is better to be careful before doing something drastic. If you are a creative person, and wish to work independently, then there is nothing like starting a business of your own. But you should be careful.
My intention is only to make you aware of the pitfalls of starting a new logo design company. Being conscious will help you weigh the flip side of it, and then come to any final decision. You will be able to take precautions beforehand so that you get the opportunity to do business with prospective clients.
Let’s have a read…
Ending Up Assigning Tasks More Than Designing
When you start a business, you will be more engaged with the managing of finances, assigning work, managing logo designers, and so on. You will spend most of the time in assigning work than designing something on your own. And what will be the result? You will simply lose your creative excellence, and flair for creating amazing graphics.
Hiring Issues
If you are really serious about your business, and want to cater to clients looking for brand logo design, then the entire show cannot be managed all by yourself. You will need manpower. As a result, there will be hiring issues. Hiring unprofessional graphic artists, copy writers, team leaders, and creative heads might take a toll on your business. Therefore, hire people who are more knowledgeable as well as experienced.
Perils of Sensationalized Design
When you are new to business, you have the pressure of making up for the invested money as early as possible. In a hurry, logo artists might not devout enough time to get hang of a client’s design brief. Instead of creating some meaningful visual ingredients, these designers sensationalize design. And a brand logo that is driven only by sensation will fail.
As a result, your client is unsatisfied, and threatens to stop doing business with you. To avoid such situations, you should not rush on any project to become successful overnight.
Fear of Loss Continues to Haunt !
When you have established a new business, there is a constant fear that you will fail. You are perturbed by the fact that your competitors are doing much better than you. This is quite natural. They are already established, and you are just an infant as far as business is concerned. You have less knowledge and experience.
In such situations, it is best to talk to people who are more experienced than you. Your apprehensions should not get the better of you. Else, it will have an adverse impact on your employees as well.
to acts as per the whims and fancies of several such bosses. Yes, I mean clients. How will you avoid them? You have to keep pleasing them, no matter whatever the situation is. A client who wants to
reinforce his brand with corporate identity design and is too perfectionist is not easy to deal with.
You need outstanding designers to create impeccable logos. If anything goes wrong, your entire business suffers. Therefore, learn to handle all types of clients, and also hire the best talent so that you don’t face any awkward situation.
What are your views? Comment.