The Top 5 SEO Mistakes Businesses are Still Making

With the wide array of Internet Marketing resources available online, basic SEO tactics to improve your website could be found and done in-house. However, many businesses, and even those that are using an SEO company to assist in their online marketing strategies, are still making some little mistakes that can have a big effect on their positioning in the search engines. I’ll go through some of these errors here with you so that you can see if your website is making these same mistakes.

The first is non-descriptive URL structures. The search engines rank your website based on keywords. If you’re selling designer handbags and your URL is a series of random numbers and letters, you’re going to be ranking for those instead of your actual products. Not allowing users to generate reviews or comments on your business could also be affecting your ranking. Comments from users, whether they’re customer reviews or even blog comments, if you’ve done blog design, are good sources of fresh and unique content. Having a good amount of descriptive content around your products or services will also ensure that you’re able to rank better. Simply displaying photos to showcase your products won’t help with your ranking. The next big mistake is having your text either image or Flash-based. If your website was designed by a professional website design Toronto company, you shouldn’t have this problem, and although it’s a rarity, there are still a good number of sites online making this mistake. Lastly, having your products listed online in multiple categories creates duplicate content on your website—and the search engines don’t like duplicate content! If you’re looking to get some help with your online marketing, make sure you choose a reputable SEO company that can assist you to make the right changes to optimize your website.