Unless you have the money to outsource to a professional copywriter, it is in your best interest to learn about the fine art of psychological selling. So we will provide this relatively short guideline about this topic so you can have something to work with and then learn more.

Ideally we all like to wrap our hands and fingers around what ever it is we want to buy. There have been plenty of times at a store when we decided against something only after examining it and touching it, etc. Probably older people are more likely to feel uneasy about buying on the net since they cannot prove it exists by seeing it firsthand. Some products such as eBooks or CDs are easier to sell online because there’s not much doubt about the physical quality. People need to get used to things in their own time and accept them, or not. So just imagine what your niche audience is like and who is in it, and that will really help you to know how to present information to them. Ever since the first product was ever sold in history, the masses of people have always avoided being the tip of the spear because they are followers. Who knows when the first testimonial was written, but it surely was probably centuries ago, perhaps. We look up to others to find our guidance, and that’s how it usually works. There are so many fears that people have, and this is just all fear based behavior. So, this is all leading up to the use of testimonials in your business. There are different forms of social proof, but the testimonial is the most valued and effective.

Most of the people that buy gold  product at some point of time desire for it, which is exactly what pushes them to buy gold. But eventually it all comes down to wanting or desiring something which speaks of emotions. So that is what you need to stir in the heart and mind of your readers.

There can never be anything that is not clear in your sales funnel. Whenever possible, provide proof of some kind otherwise you are asking them to trust you when they have no really good reason to do so. So, psychological selling really is a powerful force once you understand how to harness it.