Key word density is an on-page ranking factor in search engine optimization. When optimizing a webpage, you will want to pay attention to the key word density of the terms you are trying to rank for.

Key word density is a measure of how many times a particular keyword appears in the text of a webpage in relation to the total number of words on that page. For example, if the phrase “blue widgets” appears three times on a page with 100 total words, the key word density  for the phrase “blue widgets” would be 3%.

It is impossible to say what an optimal key word density is for ranking high in the search engines, but it is fair to say that keyword stuffing is an outdated method that will only hurt you. You can no longer fill a page with a bunch of keywords over and over and expect to rank high. The search engines will see your page as being unnatural and penalize you heavily. Continue reading Key Word Density for SEO →