Google Buzz which was being launched on 16th of February, 2010 was a kind of social networking tool that was incorporated into Google email, Gmail. Google Buzz- the company’s first social networking initiative was one of the biggest releases of Google. Really, Google buzz was a nice initiative but generally it was regarded as a great failure from the company, hence it was termed Google Buzz failure.

The main idea behind Google buzz was to bridge the gap between work and leisure. Also to keep Google email users on Gmail from time to time. By and large, Google Buzz failure can be pegged down to privacy insecurity. The company encounters various privacy complaints from the opt-in email contact feature. Google Buzz revealed the users’ most correspondent through emails which can be revealing about someone’s private life. Although Google tried to fix these issues via updates but Google Buzz repute was ruined.

Some other reasons for Google Buzz failure include; its tiny user interface which most users felt overwhelmed with and a strong competition against the popular social networking sites. Finally, I really hope Google will correct those issues that brought about Google Buzz failure with the release of Google Plus.