Facebook is the world’s largest social network. So it only makes sense for any commercial enterprise to want to advertise on the platform. With over a billion active users every month, it would seem inconceivable to pass up marketing to such a staggeringly large audience. What’s more, Facebook is consistently refining its policies and strategies to try and offer better opportunities for advertisers — but without disrupting user experience. Some of its improvements include the FBX and exploring the potential of hashtags. Continue reading What You Need To Know About FB Ads
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Advertising Impressions Definition – The Number of Impressions
Advertising Impressions definition, sometimes known as a view or an advert view, is really a condition that refers to the point where an ad is viewed one time by a visitor, or displayed one time on the particular page. The number of impressions of a certain ad is determined by the number of times the specific website page is loaded. If it is randomly generated, then it’s the number of times the particular ad seems within the random generator. An impression is an estimate of the number of individuals a particular advertisement is reaching, and may be counted in various ways depending upon the way the ad is situated on the page, and the number of times the website page where the ad seems is shown. Ads report lists the number of total ad impressions, which essentially counts the number of times how the ad was served by the search engines when the keyword which the ad is connected to had been searched for. Continue reading Advertising Impressions Definition – The Number of Impressions