The days when social networking was just about connecting with friends and engaging in what seemed to be idle talk are now long gone. Social media users statistics show that majority of the regular users are after something much more than idle chat. People now depend on the social media as a reliable source of information. According to researches an approximate 59 percent of the global internet users are active social networkers. These people access their accounts several times on a daily basis seeking information on the following main areas of concern, political news, business news, product information, celebrity news and so on.
Blog sites have particularly gained popularity because of this intuitive culture. This is because people find the posts very educative. From the administrative end, blogs are very easy to manage once have set up. Companies like Word Press, Google and many others even go an extra mile of providing free configuring and hosting of blog. This means that any person is now in a position to have a personal blog. Blogs can be also integrated with other social media sites like Facebook and twitter.
Research records populate word press blogs at 70 million worldwide.
Apart from information seeking, social media user statistics indicate that commerce is the next reason behind the success of social networking. Marketers have been forced to adopt new strategies so as to stay in business. Social media users statistics shows that 40 percent of people view the adverts placed on social sites. 38 percent of these ad viewer click on the links. This means that a much greater population of people gets to know about a particular product when it is advertised on Facebook rather than posted on a daily newspaper.
Another interesting fact found by the social media users statistics is the influence in decision making process. 65 percent of people aged between 18 and 24 are said to make almost 80 percent of their decisions basing on the trends made on social networks. Simple decisions like how to dress, what to buy, where to go, what to eat and so many others that were in recent times influenced by television and parents are now fully influenced by trends on social networks.
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