Six Tips For Search Engine Optimization Best Practices

Managing a website can be an uphill task if you do not have special measures and strategies in place, especially when it comes to managing your SEO. The emergence of many online businesses makes competition tough and the best way to penetrate the market is by increasing your website’s search presence.

Be Careful With Anchor Text

The anchor text used in links has widely been regarded as one of the most influencing factors in SEO. Up until a few months ago, websites could build links with identical anchor text with no penalty. Google published a search algorithm change known as Penguin that scrutinizes anchor text links more than ever before. Be careful not to over-use anchor text. You may get snagged by the Penguin.

Don’t Forget About Content

Good search engine optimization cannot be complete without the mention of content. A website’s content has to be good and catchy so that it gets the attention of search engine users. It is always important to insist on unique and well-written content that is free from errors and offers something new to readers. While keywords and keyword density shouldn’t be the primary focus, ensuring your content mentions the keywords you’re trying to rank for is still important.

Off-Page SEO – Backlinks

Good content cannot deliver the results without the use of links. It is important to build a good network that has reliable back links. Quantity doesn’t matter so much when it comes to links. A solid link from an authority site is many times more valuable than hundreds of links from unknown sites.

Google PageRank (PR)

Google’s PageRank must not be over-emphasized under any circumstances. Once regarded as the unit of measure for a website’s authority, that emphasis has long since been eroded. There are many cases where sites that do not have a high PR perform better than those with a higher PR.

On-Page SEO

Sites usually consist of pages and/or blog posts and this is the place where search engines derive their information. As such, it is important to ensure that each page has a good title tag that is unique and focused. Other on-page metadata such as tags, the URL structure and content description should be optimized for the keyword being targeted by the content.

Post and Post Often

Many SEO experts assert that a site that is updated frequently performs better in search engine results. There’s no need to force content, but the more often you can update your content the better. Websites without blogs may have a tough time accomplishing this. That’s why it’s important to have a CMS component to your site, such as WordPress, CrownPeak or other common content management platforms.