Six Great Marketing Infographics

Infographics are taking over the Internet these days.  They’re used for everything from marketing to telling jokes and raising awareness of political and environmental issues.  Some people love them because of their ability to convey powerful messages in an easy to digest format.  Many other people hate them because some of the more frequently forwarded ones lack citations, and detract from more serious journalism.

There are a lot of good marketing infographics out there, however.  Here are a few of the most interesting ones:

1. The QR Invasion 

The QR code is, just like infographics, one of those love-them-or-hate-them forms of marketing.  This infographic shows where they came from, which brands use them, and how often thy’re scanned.

2. The Science of Social Timing 

When should you send your messages if you want consumers to respond to them?  This infographic shows what sorts of messages people are likely to respond to at different times of day.  Did you know that people are more likely to respond to financial services emails at 2AM, and that clothes and consumer goods emails are best sent in the morning?

3. 100 Million Professionals 

LinkedIn has 100 Million members – what do those members do?  Where do they come from?  What do they talk about?  Which jobs are most prevalent on the site?  This infographic answers all those questions, and more.  Whether you’re a LinkedIn user yourself, or prefer to do your networking on more specialist websites, you may find some of the demographic information in here enlightening.

4. Strong Signals 

Bulk SMS isn’t the only way to reach smartphone owners.  Mobile email marketing is becoming increasingly popular and effective. This infographic highlights both the benefits and the downsides of mobile email marketing.  Did you know that only 20% of smartphone owners feel that mobile email is as easy to use as desktop email?  It looks like smartphones have a long way to go to become the device of choice for every possible use.

5. Text Message Spam 

Hopefully, your business SMS marketing is done in a way that doesn’t annoy your customers.  However, there are a lot of companies that do use bulk SMS in the wrong way. Even big, reputable brands such as Burger King and Simon and Schuster aren’t immune to the ire of consumers that receive unwanted messages, as this infographic explains.

6. Mobile Marketing Gone Bad 

Do you know of the seven deadly sins of mobile marketing?  This handy infographic lays out the dos and don’ts of mobile marketing, covering everything from clear calls to action, to providing unsubscribe options.  If you’re serious about business SMS usage, this is essential reading.

There are new infographics being released every single day.  Some of them are useful, some of them are funny, and most of them are entertaining.  If you don’t have time to keep up with serious marketing blogs, then subscribing to a feed full of infographics can be a good starting point for getting clear, concise “Cliffs notes” of what is going on in the industry.

This is a guest post by James Harper written on behalf of business SMS and bulk SMS marketing experts, Collstream. Find out more at www.collstream.co.uk.