7 Tips to Make Your Real Estate Blog SEO Friendly

Your real estate blog can make a big difference in the success of your business. You can establish your industry presence by using your expertise to assist buyers and sellers with their questions and concerns and to direct readers to the products and services they need. You can also blog about industry issues such as the economy and market statistics and share your personal opinions about
stories in the news. Your blog offers an opportunity to share yourself and your business in creative ways that can set you apart from a crowded field of real estate professionals. Once you have your blog running, however, you may find that visitors are few and far between. Rather than giving up on your blog, you should use the following tips to make your real estate blog SEO friendly, so Internet users can easily find your blog using Google, Bing and other search engines.

1. Research Your Keywords

You can increase the number of Internet users who can find your blog by using keywords that pertain to your content and your market. Careful research will reveal what words your prospective customers search for while online. When you naturally include these keywords in your articles, search engines will match them to users who can benefit from those articles. Many free and
premium online tools exist that you can use to find out what keywords will work for you. As a general rule, avoid general real estate keywords like “property management” and stick with keywords that relate to your geographical area. You should also avoid the assumption that you know what search terms potential clients will use to find the services you offer. Instead, investigate
the keywords used by your competitors to get a head start finding the ones that will work best for you.

2. Stay Busy

You will have difficulty building SEO value if you rarely post to your blog. Many bloggers lose interest when they do not quickly see results, so they stop forgo blogging for activities that yield faster results. Search engines value fresh content, so you should schedule blogging as part of your daily routine to make sure that you constantly offer new and interesting content that will attract the
visitors you need.

3. Stay Focused

Concentrate your blog on a single category to make it more valuable to Internet users and to search engines. Blogs with scattered topics often fail to treat them with enough depth to become an asset to the online community, so keep every post on target with your niche category and keywords.

4. Leverage Your Title Tags

Some bloggers post pure content and forget about the underlying HTML that affects their search engine performance. One of the most important parts of that HTML is your title tag. Include your keyword and a call to action to grab the attention of search engines and their users.

5. Add Links

The World Wide Web gets its name because of its interconnected online resources. You contribute to the Web by linking to other Web sites that relate to your content. You can start by linking to your main website and then to other valuable sites that can enhance the experience of your readers. Build links to your website from other sites can also improve the SEO performance of your blog. Search engines will consider your site as valuable when they see other valuable sites sending traffic your way.

7. Get the Word Out

When you update your blog, you can tell the world about it by using a ping service. These services work behind the scenes to make sure blogrolling sites and aggregators post links to your latest content. You can configure popular blogging platforms to automatically send out pings, so the task requires little effort after setting up the pinging service.

Develop effective blogger outreach program to have the opportunity to post on other blogs. In such way you will build links to your own blog and get traffic.