Generally, videos has become one of the popular and fastest ways for marketers to connect with their audience online with over 70% of online adults making use of online video-sharing websites such as YouTube. For marketers, the main objective of researching popular YouTube keywords for online video marketing is to ascertain 3 things:
• How searchers/users research
• What queries are relevant and more popular
• The best channels to get their contents found
For marketers that want to engage in video marketing, researching YouTube with popular YouTube keywords will offer you innovative way to learn about user behavior and intent as well as ways to direct and manage your campaigns.
Below are four special tools you can use to research the popular YouTube keywords;
• YouTube Suggest: just like the Google Suggest tool, this tool is a keyword suggestion tool which contains an enhanced search function that makes use of a predictive model to display most popular YouTube keywords in search box as you enter each character of the keyword. It also functions well for multiple word phrases. As you enter each word of your phrase into the search box, you start seeing popular words or complete phrases.
This is an incredible tool to gain a glimpse into the popular YouTube keywords as well as users’ intent and behavior, most especially for video marketing.
• YouTube Keyword Tool: also similar to Google keyword tool in functionality and appearance, YouTube has a robust keyword tool which can be utilized to research popular YouTube keywords. With YouTube Keyword tool, you have the option of commencing your search with descriptive words or phrases, demographic information as well as a YouTube video IDID or URLRL.
• Comment Search: is a handy tool to use when exploring individual users’ comments within the site. It digs through most recent comments made by users about a specific video.
• YouTube Insights for Audience: this tool works with videos in a similar way a media buyer searches out TV programs his target audience view. You will choose the modifiers that represent your target audience, after which you add audience segment based on their interests. It is a great way to determine popular YouTube keywords
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