Do you know how important keywords are in a blog or article? There is a need to use enough targeted keywords to boost a specific blog or article’s chance of getting a high rank from search engines, especially Google. The world’s leading search engine recently came up with algorithm changes that allow them to detect sites that are manipulating search rankings by excessive use of keywords. This prompts all blog and website owners to be conscious about the way they use and distribute keywords in a certain article or textual content. As a writer, how should you choose the keywords to be used in a certain blog or article? What is the ideal number of keywords to use?
Mastering Keyword Selection And Avoiding Keyword Stuffing
Keyword stuffing is an illegal or black-hat search engine optimization technique that happens when a certain web page is filled with lots of keywords either in text or meta tag forms. Lots of website owners resort to this strategy so as to generate traffic increase for their respective sites.
This particular technique proved to be useful before but not anymore with the advent of both the Panda and Penguin updates made by Google. How can you produce highly optimized guest blogs and avoid Google’s penalty at the same time? Here are some tips you may want to remember:
1. Research enough information about the topic you are about to cover.
If you know enough about the subject matter that you’re writing about, you can plan your article’s outline to include relevant, simple, and targeted keywords. You will avoid the mistake of using inappropriate and insignificant keywords and just concentrate on simple but greatly important ones.
2. Maximize the use of Google AdWords tool.
Use Google AdWords in identifying the right keywords to use in your blog or article.
Once you get an idea of how your guest blog should be structured or written, use the AdWords tool in determining if the words you chose can help get your site high rankings.
3. Maintain the ideal number of keywords per page.
The truth of the matter is that there really is no specific number of keywords to use per page. You just need to maintain an ideal keyword-article words ratio that will not result to keyword stuffing. For example, don’t bombard the paragraphs with the same keyword every two words or so. You need to use them sparingly.
4. Break your article or post into many pages as you deem necessary.
If you think you need to use more than a single page for your article, go ahead and do so. This will allow you to avoid stuffing or filling the page with lots of seemingly important or relevant keywords. Just make sure that each page of the blog post is highly optimized so you can get high rankings.
The task of writing guest blogs has become more challenging than ever. It is very important for bloggers to understand the meaning of proper keyword use and placement. Mastery of this particular search engine optimization skill will help you avoid getting banned or penalized by Google. Do you think you can master the keyword placement skill?