Is it easy to attract fans to your Facebook page? This is one question that bothers most business owners. It is a challenging task because most businesses are now personalizing their fan page, and all of them end up looking similar.
If you follow the generic strategies to customize your Facebook fanpage design, then improving fan base won’t be easy. That’s because your page will end up looking too identical to that of your competitors. Therefore, you should focus more on the quality of interaction with your fans.
In this article, we will carry the discussion forward on how to make it outstanding.
Quality Interaction with Fans
We know that quality of content plays a significant role in the customization of such pages, but interaction with your fans is equally important. We are going to talk about quality content after
throwing some light on interaction.
As far as social networking is concerned, you cannot expect to increase your fan base without quality interaction with them. It simply doesn’t work. You might be wondering how to improve it. Here are some pointers that will help you in creating an interactive Facebook fan page design.
− First connect with your fans on a personal level. Introduce yourself, and ask them a lot of questions. It can be anything from what they do for a living to what are their hobbies.
− When the weekend is approaching, ask how your fans are going to make the most of it.
− You can make the page more interesting by inserting an interesting quotation, and request visitors to share their views on it.
− You can also share aspects related to your lifestyle. There is no harm in doing this. For example, if you have a favorite pet, then share its picture with your fans. You can keep them amused by stating the kind of movies you like to watch or the books you love reading. Sharing such information will only bring you more closer to them. Be open minded as fans like some amount of transparency while while you interact.
− You can share information on something that is related to your industry, and also ask them how they feel about it.
− Always be optimistic in whatever you are stating. It will make them ‘like’ your page.
Improving Fan Page Content
It is content that can make or break your business fan page. You don’t need to be an intellectual for improving the quality of content. Inspirational quotes, simple tips will help you connect with them in a better way than writing something that fans doesn’t understand. Here some ways of making it content rich.
− If own a restaurant, then post some quality articles on mouth watering recipes. This kind of content will be liked by your audience. Make sure you include appropriate images to support
the content.
− Similarly, if you are a writer, then arouse your fan’s interest by sharing some segments of your book in the page.
These are simple but smart strategies to attract visitor attention.
Page Design And Layout
Anything that is too ordinary fails to attract attention. Then how is your business fan page performing in terms of visual appeal? Is the design and layout matching with the content that has been created? These things matter. Ask a web development expert to design a professional looking page that will help you to reinforce your brand image.
You can create a tailor-made ‘welcome tab’ to grab the attention of your prospective fans. Also do not forget to include a profile banner image.
Have some more ideas to share? Please comment.
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