Why is getting your website on Google so important? That’s easy, you want to attract visitors right? Google is the number one search engine used. They are the key to increasing traffic to your website. If Google likes you, then everybody likes you, it’s just that simple. However, getting your website on Google is not so simple. It takes time, research, and most of all, SEO marketing knowledge, both on-page and off-page.
So, how does one go about getting your website on Google? It starts at home, with keywords research. Targeting your audience with specific keywords, long-tail and short-tail, takes a little bit of research. Once you’ve determined that a keyword has potential, key word density becomes the next important factor. Providing high quality content that’s rich with keywords is one of the best ways to go about getting your website on Google. Internal linking is important as well. Providing an easy-to-navigate website for Google Spiders will help new pages get discovered and indexed. Also, making sure that you understand and follow all of the Google webmaster’s guidelines is extremely important as well. If you don’t follow these guidelines, Google may penalize you, therefore dropping you from the SERPS pages. Providing a “Google Friendly” site is key to finding placement and getting your website on Google.
Perhaps the most important aspect of off-page search engine optimization, and one of the best ways of getting your website on Google, is building quality backlinks. Google uses a complex algorithm to determine a websites importance, or page rank. This algorithm looks for a number of things, including quality content, the amount of websites linking to you, and the quality of those websites, along with several other variables. Looking for backlinks to your website is Google’s way of getting an unbiased opinion from other sites, as to whether or not your website is a relevant, quality source of information.
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