Companies are always trying to come up with that one good marketing tactic that will allow them to generate interest in their business while building relationships and learning more about their customers. Though it may seem like a tactic that does all this doesn’t exist, it does, and it comes in the form of a sweepstakes.
Some companies confuse sweepstakes with contests, and though they’re similar, a sweepstakes is a promotion in which a winner is selected at random and not based on a skill or achievement. If your company is interested in holding a sweepstakes, the following are four reasons you should implement one.
1. Gain a large number of new customers.
People love winning things, and when you couple this love of winning with the number of promotions you’re going to use to market your sweepstakes, you are going to open yourself up to a large group of customers who didn’t know you existed.
When you market your sweepstakes, especially if you use online marketing tactics like social media or news about your sweepstakes will travel fast, and you will see a quick influx of people wanting to participate. You’ll then be placing information about your company, products and services in front of this new group of people, which can earn you new business.
2. Implement cost-effective marketing.
You can easily create and run your contest on an extremely tight budget. You can easily run a contest through your own website, blog or social media site, and if you stick to marketing this contest through email blasts and social media posts, you will have the contest and the promotions done for dirt cheap.
3. Notice increased engagement.
When you hold a sweepstakes, you are creating a way to engage your audience. For the duration of the contest, you will have the attention of your contest participants, and you need to use this opportunity to generate content that will keep them interested in your brand.
Building relationships is an important aspect of marketing. When you build relationships, customers start to see your company on a personal level, making them more willing to trust your company. This is how you will build brand loyalty among your contest participants, which will make them more likely to choose your brand when it comes time to make a purchase.
4. Enlist a tactic that’s easy to manage.
Some companies don’t implement sweepstakes because they don’t think they have the time or resources to manage it effectively. What these companies don’t realize is that there are sweepstakes promotions companies that are dedicated to managing and administering your sweepstakes for you. When you have the experience and guidance of this type of company, you can rest assured that your sweepstakes will be managed correctly.
If you have put off holding a sweepstakes because you didn’t think it was the right fit for your business, understand that you will receive a great deal of benefits by holding a sweepstakes, and when you use a sweepstakes promotions company, you will see big rewards with little work.