Creating a Vacation Brochure Design Can be Simple with These Tactics

Vacation brochure design can be created easily if one is smart at designing, and knows the right techniques. Proper planning, designing, choosing templates, inserting appropriate images and
descriptive text are some of the things to consider.

You can create a vacation brochure in few easy steps if you know the right way of doing it. Yes, it can be designed in minutes if you are a smart graphic artist. If you design and print it yourself, it will also save the expenses of hiring a professional. You can make use of online brochure makers that will guide you through the entire process. You can also download online templates and customize it according to your needs.

Here we are going to discuss as to how a vacation brochure design can be created the smart way.

First Plan

First, you need to plan as to how to go about it. Spend some time thinking about the objective and message of a vacation brochure. Ask yourself the following questions to get a clear idea:

− Do you want to sell a specific destination?

− Or you want to simply promote your hotel?

− Do you wish to highlight some of the holiday packages?

Keep your targeted audience in mind while creating it. Make sure it has an appeal on your customers. Information such as various amenities, special attractions, and testimonials of satisfied hotel guests should be part of it.

Take a paper and pen to note down ideas regarding headlines, graphics or images. Think what is so special about a specific destination, and note them down too in black and white.

Designing from Scratch

You can simply use MS Word to create it. Follow these steps as stated below.

− First, open a blank word document.

− Go to ‘Page setup’, and simply switch to ‘landscape’ orientation. If you are creating a tri-fold brochure, then choosing landscape orientation is best.

− Next complete the process by opting for ‘Format’, and choosing 3 columns.

It is easy to create if you are comfortable with word. A tri-fold brochure or flyer design is not only
easy to create, but can also be easily mailed to prospective vacationers. It can also be easily placed in any of the travel kiosk stalls.

Choose Templates Wisely

There are several templates that are available online. Pick out the one that best matches your destination. It can be a template that has several image format and bold headlines. You can customize
the it according to your designing needs.

Next you have to alter headlines, text, and pick out the best images for your brochure.

Have Fun with Photos

Always opt for digital images for as they will best highlight the location, the hotel, activities, and special attractions. You can also crop them to accentuate some specific activity or hotel area. Use large and high resolution images only as they will narrate an interesting story to your customers.

Use Descriptive Content

It is not images and graphics alone that make all the difference to a holiday or vacation brochure. Rich content also matters. Therefore, choose your words meticulously. Using descriptive text is the best way to add more dynamism to it.

For example, you can use text like, “Take a tour of this exotic hill resort. It is heaven on earth!” This sort of description will have a greater impact on your audience. You can also include details pertaining to excursions, adventure activities, and things like that. In case you have any doubts, you can have a word with a copy writer or graphic designer to help you out.

Are you thinking of designing your next holiday brochure? If you have some more ideas, feel free to share.