Category Archives: Advertising & Marketing

4 Unique Ways to Use Instagram for the SEO of Your Site

Instagram is a unique social platform to share photos among friends. With the passage of time, it will keep getting more and more popular among business owners who look forward to promote their business with pictures of their products, employees, and more. Even though, Google or other search engines do not rank a site based on its Instagram likes, the social media platform does have a positive impact on the search engine optimization of your business. Continue reading 4 Unique Ways to Use Instagram for the SEO of Your Site

How to Increase your Email Marketing List Effectively?

So, you want to reach out to your audience through email marketing? It is undoubtedly a significant aspect of online marketing. However, most business owners in Mumbai find it difficult to create a sizeable email list. An email marketing expert can help you in this matter. This article offers an insight into the different strategies through which you can increase the number of people on your email list. Continue reading How to Increase your Email Marketing List Effectively?

What You Need To Know About FB Ads

Facebook is the world’s largest social network. So it only makes sense for any commercial enterprise to want to advertise on the platform. With over a billion active users every month, it would seem inconceivable to pass up marketing to such a staggeringly large audience. What’s more, Facebook is consistently refining its policies and strategies to try and offer better opportunities for advertisers — but without disrupting user experience. Some of its improvements include the FBX and exploring the potential of hashtags. Continue reading What You Need To Know About FB Ads

Must Have SEO Monitoring Tools

Gone are the days when SEO used to be considered voguish. Times have changed. Today it has become almost a necessity for every business entrepreneur. That being said, it is not an easy task to stay at par with all the search engine optimization updates. All that matters at the end of the day is that your site being at the top of the list when searched. SEO monitoring tools are for those who are unable to spend time for optimization. Continue reading Must Have SEO Monitoring Tools

SEO Marketing Can Boost Your Business

Businesses receive a boost when their services are promoted and advertised. Businesses without any exposure to the media need to find ways to attract consumers. There are some instances when a single remarkable event causes the business to become popular. However, a single such event cannot guarantee lifetime popularity. Consistent search engine optimization (SEO) marketing techniques help in developing long-term customers and their loyalty. Continue reading SEO Marketing Can Boost Your Business

YouTube for Business: 6 Tips for Creating the Best Strategy

Creating YouTube videos and having a YouTube channel is a great way for businesses to reach a wide audience, build brand identity and establish themselves as experts.

But earning all of these benefits through YouTube requires more work than just posting a video. It takes a strategy, and this strategy involves everything from the content you share to managing the comments your video receives. If you want to create a great YouTube strategy, you need to use the following six tips. Continue reading YouTube for Business: 6 Tips for Creating the Best Strategy

Four Reasons You Need to Integrate Contests to Your Marketing Strategy

Companies are always trying to come up with that one good marketing tactic that will allow them to generate interest in their business while building relationships and learning more about their customers. Though it may seem like a tactic that does all this doesn’t exist, it does, and it comes in the form of a sweepstakes.

Some companies confuse sweepstakes with contests, and though they’re similar, a sweepstakes is a promotion in which a winner is selected at random and not based on a skill or achievement. If your company is interested in holding a sweepstakes, the following are four reasons you should implement one. Continue reading Four Reasons You Need to Integrate Contests to Your Marketing Strategy

Linkbait Tactics To Boost Your Rankings

Although great site content and site structure are considered as the best optimization tools, it is not enough to rely on these two methods when it comes to optimizing your website. Having quality links is also mandatory if one wishes to have a higher search engine ranking. With this said, you might be asking yourself, how does one go about getting links from credible websites? There are many ways through which you can achieve his but in  order to be successful, you must have some linkbait tactics to boost your rankings. Continue reading Linkbait Tactics To Boost Your Rankings

Doubling Promotional Email Revenue And E-commerce

One of the best aspects of email marketing is that it has the ability to turn out considerable revenue from a promotional email campaign or e-commerce. But the common perception of this type of marketing is that you design your email, forward it to a list of subscribers and then wait and watch the revenue rolling in. But it is not that easy. Continue reading Doubling Promotional Email Revenue And E-commerce

Harnessing the power of social media for your blogs

In today’s world, digital marketing has become a force to reckon with; more and more people are totally hooked on to their iPads, tablets, or Smartphones, and are constantly checking in and chatting with their e-friends. You may not be able to find a lot of people who aren’t part of Facebook or Twitter or MySpace or some such social network. In fact many of us are more comfortable in the virtual world than the real. Continue reading Harnessing the power of social media for your blogs

Internet Marketing – The Preferred Small Businesses Marketing Choice

Before the rise of the modern Internet format, small business marketing was a challenge. However, the rise of sophisticated Internet platforms like search engines, social networking and rich websites has made small business marketing easier as well as cost-effective.

Today, a whopping 97% of the consumers begin the process of shopping locally on the Internet. Also, the various online advertising models ensure that business owners spend less and earn more with every marketing campaign that they undertake. Continue reading Internet Marketing – The Preferred Small Businesses Marketing Choice

How safe is Facebook for Kids under 13

Have you advised your kids not to talk to strangers? How about keeping the doors locked when they are home alone? Did you get them to memorize your phone numbers? How about staying safe online? After spending hours discussing basic safety measures with your kids, don’t forget to include online safety, especially on Facebook. Continue reading How safe is Facebook for Kids under 13

Google Penguin – What’s New and What to do Next?

Since the Google Penguin update, some site owners are are feeling the pinch of the updated algorithm. Although Google’s intentions are seemingly good, claiming that the whole purpose is to improve the quality of information on the Internet, many innocent sites were hit by the cold-hearted Penguin. Let’s see what Google changed this time and what we can do to fix our sites. Continue reading Google Penguin – What’s New and What to do Next?

Ford Motor Gets It Right With Random Acts Of Fusion

Ford Motor just launched an impressive online campaign dubbed the Random Acts of Fusion in order to generate buzz for the 2013 Ford Fusion. Celebrities Ryan Seacrest and Joel McHale were enlisted in order to produce video footage for the campaign. What’s interesting about this product launch is that the marketing approach is dramatically different from any other. The goal of the campaign is to not only launch the Fusion before it hits showrooms but also to engage consumers via videos, contests and local events. Let’s take a look at what we can learn from Ford’s latest social media blitz.   Continue reading Ford Motor Gets It Right With Random Acts Of Fusion

Six Ways to Save Time When Updating Social Media and Web Content

Updating your social media, website, and blog is a process that’s never-ending. Continually pumping out valuable content is not only challenging, it’s time consuming. Sometimes you need to take a break from marketing and spend more time doing things like, you know, actually running your business. Here are six ways you can save time when updating your social media and web content. Continue reading Six Ways to Save Time When Updating Social Media and Web Content

Social Media Users Statistics

The days when social networking was just about connecting with friends and engaging in what seemed to be idle talk are now long gone. Social media users statistics show that majority of the regular users are after something much more than idle chat. People now depend on the social media as a reliable source of information. According to researches an approximate 59 percent of the global internet users are active social networkers. These people access their accounts several times on a daily basis seeking information on the following main areas of concern, political news, business news, product information, celebrity news and so on. Continue reading Social Media Users Statistics

How To Find Low Competition Keywords in Your Niche

Knowing how to find low competition keywords, especially those that are highly targeted to your niche or topic matter, is essential in search engine optimization. Effective keywords are needed to optimize a website, rank well on the search engines and reach your target market.

Low competition keywords will give you a greater chance of appearing on the coveted first page of search results for a particular term, reach your market more easily, win a higher overall search engine ranking and ultimately generate greater online sales. Continue reading How To Find Low Competition Keywords in Your Niche

How to boost your Instagram Followers to increase your social output

The Instagram mobile application is now more popular than ever, behind Pinterest it is the fasting growing social network; now topping 80 million worldwide users.  Not bad considering it’s designed to be a mobile only service.

In order to build large numbers of followers through Instagram, there are some tested and tried techniques that you can use. Unfortunately, as with all things in life – the best route is also the longest route. Continue reading How to boost your Instagram Followers to increase your social output

How to Use Social Networking Sites Safely?

They’re not just revolutionizing anymore. Yesterday, it used to be more than just enough to have an online presence for a one- way spread of information. But now, it seems that everything has become all about social networking. Facebook, Twitter, and other social networking sites (also regarded as social media) don’t only drive new forms on social understanding and communication; they also modify and expand online users’ behavior in terms of expectations on privacy and etiquette. How to Use Social Networking Sites Safely? Many believe that sometime in the future, beholds a new title holder for Internet’s search function – social media, wherein people will no longer maneuver alone on the Internet, but instead use these as platforms to search for information. Also, that word of the mouth will eventually explode into a more diverse consumer- generated activity, in which more and more people will have the ability to access and influence. Continue reading How to Use Social Networking Sites Safely?

Social Media Marketing and You – Where is the Value?

Social media is a complicated concept for most businesses to consider, and especially difficult for business owners to calculate any potential ROI. Before we talk about what is required for your social media strategy, we need to discuss the mechanics of what social media actually is.

What is Social Media

It’s not as simple as just saying “Facebook and Linkedin and all those sites”. While it is true that these popular websites are types of social media, the implication of social media is far more broad reaching and can even be considered to go beyond the internet. Continue reading Social Media Marketing and You – Where is the Value?

Bill Arnoldi Internet Marketing Strategies: Three Easy and Quick Ways

Internet marketing refers to any form of online web-based promotion of products or services. The internet can enable any marketers to reach a huge number of potential buyers. According to Bill Arnoldi internet marketing strategies, one can use unique techniques to easily build and reach a large number of audiences and potential buyers for the product being offered. This can result into huge financial success. The easiest way to achieve this is to build what he calls an Opt-in list. Here are three quick ways of doing this. Continue reading Bill Arnoldi Internet Marketing Strategies: Three Easy and Quick Ways

What you May Not Have Known About TONY CHAU Internet Marketer

Tony Chau internet marketer is a twenty six years old young man from Vietnam. He is one of the most revered people when it comes to internet marketing. He and his family moved to United States when he was only ten years. Vietnam has not been very stable politically and we can assume that these are some of the reasons why Tony and his family moved to America. Little is known about his early years in America but lately there has been a hullabaloo about that name. Almost every blog is talking about him. Who then is Tony Chau internet marketer? Continue reading What you May Not Have Known About TONY CHAU Internet Marketer