Social media is a quick, effective way to reach out to many people with a single click. It helps in spreading a message to the largest number of people in the shortest time possible. Therefore, linking a site (personal or business) to your social media account helps spreading awareness of the existence of such an entity. It helps to bring traffic to the page; thereby increasing hits to the site which in turn is impetus to the business or site. There are few basic things that can be done to link the site to a social media account:
1. Sharing content
Sharing content on FB, Twitter, MySpace, Google+ etc all adds to the number of hits the site gets. It helps everyone in the friend list and follower list learn about the site and the content on it. Therefore posting links regularly on the social media site helps increase traffic to the site. It also helps if friends or other users could post the same link on their site to support the site hits and traffic.
The content can be shared by simply posting the link to the site. Pictures, videos etc can also be used to promote the site.
2. Links
The bio on social media sites can be used to include the site address so that any new follower/friend can visit that site to know more about the business or whatever pertains to that website. The links can also be posted at regular intervals to promote the site. Twitter re-tweets and facebook reposts also help spreading the word.
3. Connecting via twitter
Pushing content on twitter is easy since many people use this platform to do so. It helps to directly interact with a large number people at the same time. Therefore, the advantage of doing this is that people can get back to with their inputs instantly, which thereby provides scope for improvisation of the site. Also, linking the site to twitter helps people who like the content on the site to share it with their friends easily which is conducive to expansion of readership.
4. Facebook pages
A Facebook page is another helpful tool that helps to convey and promote the site, reaching out to a large number of people. FB has an option known as “FB Badge” where the company logo can be used. The fan following, number of likes etc can also be edited inside the FB page options. Also, interacting with the other business or site facebook pages by commenting, reposting, propagandizing etc helps diverting some substantial traffic to the FB page of the site too.
5. SEO
Search engine optimization can be used to direct traffic to the site which increases hits to the website, thereby promoting its standing/enlistment in the search results. This speaks volumes about the website as in number of people who visit it every day and increases readership.
6. Blogging
The blog world is also a social media site. Popular blog sites can be used to direct its readers to the site. The easiest way to do so is by commenting on the blog posts of that site and leaving the site address as a signature. This will help build curiosity among the readers who would pursue using the site thereby.