Google meta tags. It is important to know and understand when and even why Google makes important changes in its tags. Meta tags are the means by which you provide search engines with information about your site. Meta tags provide all sorts of information to users, and even if some parts of them are not useful for each user, it doesn’t matter, because each system will only use the meta tags they understand (that apply to them) and then ignores the rest.
Link poor site. Finding and maximizing links for your site is critical to good rankings, but the expression link poor does not only refer to the number of links, but the quality as well. Simply stuffing useless and unrelated links into your site may actually be penalized by the search engines. Google has long been penalizing useless link farms in their rankings.
Link analysis. You can analyze your links through Yahoo, Site Explorer and other SEO tools. It is not only important to analyze existing links, you should analyze any time you add new ones, and you should re-analyze periodically to make sure they are still serving your needs. An inbound link from a famous singer to a music site will have a lot of weight; linking out to dozens of songs or lyrics is useless. Understand what your links are meant to do, and insert them accordingly.
Nofollow. It is important to know whether the links you are using are no follow or not. If your links are no follow links, they are basically being ignored by the search engines, and not adding any value to your site. Don’t waste precious real estate on your site on links that are no follow and therefore not helping in the rankings.
Traffic estimator. Learn how to use and analyze traffic estimators. You cannot make any improvements to your rankings if you do not know the kind of traffic your site is generating, and if and how any changes you make have affected traffic. Each time you make any changes or add new features, an analysis will immediately give you important feedback as to how successful it was, allowing you to concentrate on things that work, not things that don’1.
Sitemaps. XML sitemaps make submitting your pages to search engines more effective. Create an XML sitemap and point to it in your “robots.txt” file. You should also verify your site with Yahoo, Bing and Google and let them know where to find your XML sitemaps.
Understanding and properly using these important tools are key to the success of your website and your business.
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