With the release of social media websites like Facebook and others, it has become a prime internet marketing tool for businesses. Using this can help you immensely. However, it is important that you are careful because it is also possible to damage your company through websites like Facebook.
Here are some activities that you should avoid doing to keep a solid reputation:
Dont Stay static for a long period: The mistake that many people fall into is they create a page, and then they stop the activity on the page. They think that simply by having a Facebook page they will receive customers. Well, this might give you a little extra cash, but unfortunately, you are not going to receive as much as you could by doing that. More than likely, your customers will forget about your page with that approach.
Dont Push sales. Do not boast: Do not just simply brag about your product and how great it is. This is basically is like a commercial and how many people do you know of that like commercials? Valuable information gives people a reason to visit your Facebook page. If you do not give them some type of reason to visit your Facebook page, then you will have a difficult time making or keeping fans.
For example, if you own a flooring company, telling people about how bamboo is not actually a tree but a type of grass is something most people do not know and they might find that interesting. You can then proceed to tell them how it is a renewable resource and a great choice in flooring because it is also cost efficient. That is valuable information.
Do not re-create the same competitions : Avoid doing the same competitions twice. For example, you could give away an iPod for people liking your page. However, remember that if you repeat this same competition over and over, eventually people are going to get bored with it and leave your page. The more original you are, the more reason you give people to stick around.
Always be careful with the social interactions on your page: Try to keep your Facebook page as positive as you can because this will help people to remember you and your products fondly. You should also be careful with your likes and how you respond to people. One wrong action could cause the snowball effect.
Do not republish or copy posts from the past: This can be tempting when you do not have anything left to say, but just give it some time, and something will happen that is worth posting. You have to realize what you look like to your fans when you do this. It is annoying, especially if they have read it in the past, why would they want to read it again?
When managing your Facebook page, it is important to remember that your fans are real people. They need a reason for being a fan of your Facebook page. If you do not give them a reason to stick around, then they will go somewhere else.