How Can You Make Your Blogging Profitable?

Blogging started off as a means for people to keep the world updated as to what you have been up to. Although the huge growth in the popularity of social media and the attraction of short, sharp pieces of information to readers has at times looked as if blogging could be rendered obsolete, nothing of the sort has happened.

Despite there being various platforms for sharing status updates and media content, blogging still remains immensely popular. More than ever before, people are turning what was once a simple hobby for filling spare time into an online business opportunity. How can bloggers generate revenues and make money online? It is important to note that monetising a blog is not a quick fix or something that can happen instantly – a great deal of time and care needs to be taken in the first place to ensure that a blog builds up a large following.

Advertising Space

This is probably the best known means of how to earn revenue from a blog. At the same time, many people try to sell advertising before building up any sort of following or respectable search engine rankings. Yes, selling advertising on your blog is a great idea, however you will only make what you put into your blog in terms of time building and connecting with your following.

Affiliate Programs

Affiliate marketing is perhaps the easiest way to start generating a small income from a blog right from the very beginning. Amazon is well-known for using this technique to pull traffic into its site, with several blogs containing product reviews then having a link through to buy the product. For the blogger, your income is generated as a percentage of what the browser spends having clicked through to Amazon, or any other affiliate site, from your blog post.

Business Blogging

Perhaps the biggest misconception around blogging as a whole is that it is purely a platform for people to sound off and pontificate to anyone reading their views on a given subject. However, this could not be further from the truth. If you are a business owner, then a blog could well be a great way to connect with potential customers and encourage them to make a purchase from you. Blogs can be a useful business tool as they are seen as more informal and engaging, away from the very straight-laced, corporate sounding content elsewhere on a website.
Although this method is not making money directly from your blog, it is using your blog to leverage more people towards trying out your company, and can be excellent for calls to action and other marketing content.