Creating YouTube videos and having a YouTube channel is a great way for businesses to reach a wide audience, build brand identity and establish themselves as experts.
But earning all of these benefits through YouTube requires more work than just posting a video. It takes a strategy, and this strategy involves everything from the content you share to managing the comments your video receives. If you want to create a great YouTube strategy, you need to use the following six tips.
1. Have a schedule.
Schedules will save you from going crazy. Sit down before you decide to launch your YouTube videos and determine what videos you’re going to post and when. Put all of this information into a schedule. Not only will this keep you posting content every week (or multiple times per week, depending on your schedule), but it will also help you come up with new and exciting ideas for your videos.
2. Make short videos.
People are rushed, and they don’t have the time to watch long videos. If you want to reach and engage a large audience, you need to try and keep your videos under three minutes. This is long enough to share valuable information and short enough to keep your audience’s attention for the duration of your video.
3. Feature the right video.
If you have a YouTube channel (and you should), you have the ability to choose a featured video. This is the first video that can be seen by those who land on your channel, so make sure that you pick the best video that highlights your expertise, shares valuable content and even is made of the best quality.
4. Monitor comments.
Users can comment on your individual videos as well as on your channel’s home page. In order to ensure that your comments sections are earning valuable comments, you need to monitor what is being said. Answer questions that users may post, and watch for any profanity and spam. You have the ability to allow all comments, you can disable comments or you can approve comments before they’re posted. Choose the option that’s best for you, just make sure that you keep a close eye on what’s being said.
5. Promote your videos.
There are millions of videos on YouTube, and in order for people to find your video, you need to promote it. Share a link to your video on your social networking channels. Add it to your website. Use every possible opportunity to drive people to your video.
6. Analyze.
YouTube will give you analytics for your YouTube channel, so use it to determine how your channel is performing and engaging as well as information about your audience. Knowing this information will help you determine if you’re on the right track or if you need to make changes.
Having a YouTube channel is a great investment for your business. In order to have the best strategy, make sure that you use these tips to help you be better prepared and generate the most interesting content. Using these tips will help you utilize YouTube in the most beneficial of ways.
This valuable online marketing article was prepared by Jacob Smith in tandem with SEOMap – a group specializing in SEO keyword research.
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