What we are currently experiencing is more than just a pandemic; we are in a recession. Businesses are closing down; people are losing jobs. And as the pandemic goes on and the uncertainty that comes with it, more businesses will burn out and suffer.
Even how terrible it sounds, it’s still workable. Think of this time as an opportunity. If not to grow as a business, at least sustain it. And all you have to do is secure and maintain your marketing during this difficult time. To do this, it requires being strategic and conscious thinking. Here we give you tips to maintain your marketing during the pandemic to keep your business going..
Focus on things you can improve
This time is a chance to focus on things you didn’t have the time to improve when things were normal. You probably have a list of things you wanted to do back then. Now is the time to do it.
List down what you can improve, but consider the limitation of being in this current situation. Keeping this in mind, set your focus on your brand and its messaging. Improve and solidify your brand’s identity that can withstand this pandemic.
Communicate and grow relationships
To maintain your business this critical time, you have to think of building and improving your relationship with your audience. You want to have solid brand loyalty to retain your customers and gain new ones. According to Motista’s study, customers with an emotional relationship with a brand have a 306% higher lifetime value and will recommend the company at a rate of 71%, rather than the average rate of 45%. And to establish that kind of relationship with your audience, you need to provide value and be empathetic during this crisis.
Create relevant and valuable content
One way of maintaining brand loyalty and customer retention is through consistent content. It is a way of communicating with your audience, may it be through images, videos, informational posts, or product review blogs. With it, your presence is secured even if the business situation is different right now.
Reevaluate and strategize
Use this time to reevaluate your digital marketing plan and look for more ways to amplify your digital presence. Use and test different strategies that can help out your business. Ask yourself: what kind of digital marketing I haven’t tried? You might want to consider and experiment with product review blogs. Or start being creative with video marketing.
Brainstorm new ideas
There are a lot of opportunities to improve organically with digital marketing. Use this time to explore and discover new things. You don’t have to spend too much money to secure your business, especially in this time of slow economy.
Look at your social media communication. Are you engaging with them properly? Or, have you tried influencer marketing or product review blogs? Think of new and creative ways to maintain your communication with your audience to secure the future of your business.