Instagram is a unique social platform to share photos among friends. With the passage of time, it will keep getting more and more popular among business owners who look forward to promote their business with pictures of their products, employees, and more. Even though, Google or other search engines do not rank a site based on its Instagram likes, the social media platform does have a positive impact on the search engine optimization of your business.
In this article, we are about to see how Instagram can be used to promoting your business on search engine result pages.
Post photos in an orderly manner
You must post photos in a proper frequency. Overwhelming your followers with photos can do more harm than good. It is important that you post photos after certain intervals. Also, you should post quality photos highlighting your products or brand. Low quality photos posted in frequent intervals are not beneficial for the future of your business.
Enhance brand awareness
With Instagram, you can easily transform the impact a photo has on your audience. The most appropriate hashtags allow your viewers to narrow down their searches and they get to know about your products or services on a personal level.
It is true that pictures of all sorts are posted on Instagram that allow brands to promote them. However, you must keep in mind that the pictures should look as natural as possible. If they look like a part of an advertisement, your customers are not going to be impressed with your effort. You can use the logo of your brand or even your own picture to promote your brand. However, you must make sure that you add the link to your website. This gives you a chance to reach out to your target audience and let them read the content you have for them. This will also increase the number of Instagram likes.
Hold contests
An interesting thing about Instagram is that you can hold photo contests through it and keep your audience engaged. A competition of quality photos imparting a natural look is liked by everyone. Therefore, if you organize a contest where the best photo takes the prize, you can easily grab the attention of all your potential customers. You will realize that a lot of people want to share their memories and display their creative powers.
Another type of contest may allow the winners or participants to utilize your products or avail your services for free. This is not just free promotion, but also a way to stay involved with your audience. You may also ask some followers to review your latest products in exchange of a free sample of the product. Hashtags can allow you to promote the contest a few days in advance. Every participating user unknowingly promotes your contest and your business by using the related hashtags.
Keep your audience engaged
In the event that you have a business which needs to be promoted through visually appealing products, Instagram can be your perfect destination. You can also keep your followers engaged by replying to their queries regarding your photos. This keeps your audience updated and allows you to communicate with them on a personal level. Also, fans do not feel that they are following a business with no human touch.
Conclusion
These are some of the ways by which you can optimize your site through Instagram. Utilize them to increase the visibility of your business and traffic to your site.