Category Archives: Advertising & Marketing Tips

The Evolution of Influencer Marketing Strategy

Introducing Influencer Marketing

Influencer marketing is a new phenomenon, with its average spend increasing over 3 times backdating from 2017. What is the origin of this? The answer is social media and blogging, which has exponentially grown over the years so that marketers can use online platforms such as Facebook, Twitter and Personal Blogs to promote brands and reach out to a variety of audiences. Its rise opens up new channels for direct communication between brands and customers (Glucksman, 2017). Influencer marketing also promotes better collaboration with social media platforms through branded content (Freburg, 2010). The objective of influencer marketing strategy is to increase revenue, increase traffic and transform visitors of your website into customers. This marketing tactic is not a new concept but has grown in popularity over the past few years. 

How Does Influencer Marketing Work?

Influencer marketing focuses on using key leaders or influencers to deliver or convey a message to a market audience. Typically, marketing companies pay for experienced influencers to reach out to popular figures that can influence buying and brand awareness (Gartin, 2017).

The brand and the influencer form a working relationship. The term brand awareness is developed from the artefacts of social reach, people engagement, brand lift and social sentiment and the higher the influence, the higher the market share (Malik, 2013). The influencer pushes out attentive content through social media to gain contraction, in the hope it leads to more and more conversions. 

Influencer marketing growth is definitively driven by the return-on-investment (ROI) a marketer or marketing company receives. But how? Data and metrics are significant in measuring a company’s marketing success. Different metrics are relevant to different goals such as audience relationships and engagement, improve reputation etc (Booth and Matic, 2011). 

Influencer marketing strategies can only be formed from goals or growth targets. Recording data is essential because the whole purpose of analytics is to develop reporting metrics that deliver results of your marketing campaign, determining how influential your strategy is, whether you’re growing or stagnating and consumer wants and needs are met (Glucksman, 2019). No matter the goal, your influencer marketing strategy needs to make an impression to your social media target audience. The success of your brand is typically measured through a wide range of factors for influencer marketing to be popular, such as quality of content, page views, search engine ranks and externally, building trust with followers (Gillin, 2008). 

The Success Statistics of Influencer Marketing

As part of the 2019 Influencer Marketing Survey, a report from Biaudet (2017) portrays the current success rate of influencer marketing today:

  • At least 80% of marketers are finding influencer marketing very effective for their business
  • 71% agree that influencer marketing traffic is more effective compared to other marketing sources 
  • 89% agree that return-on-investment (ROI) is more probable compared to the other marketing sources
  • 6% of marketers who are not familiar with influencer marketing, or have not internally engaged with influencer marketing, are expected to incorporate this as part operational budget in 2019. 

Biaudet (2017), performed a study which identified the general revenue from influencer marketing compared to other forms of marketing. The following breakdown statistics demonstrate the effectiveness of influencer marketing:

  • Over 51% of marketers believe influencer marketing is preferable to attract high-quality customers, specifically because social media platforms are more fluid in sharing and recommending product and service ads.
  • Over 70% of marketers generate better revenue through influencer marketing e.g. $1 invested returns $6.50 in revenue.
  • 37% say that blogging is the most effective platform to reach out to social media users, with Facebook being a closer second at 25%
  • 59% of marketers are incorporating influencer marketing within their annual budget
  • Influencer marketing is now the joint-highest cost-effective method to acquire customers, with email marketing campaigns a close second. 

(Supported Source  – Biaudet, 2017)

Influencer marketing is now surging through as the best customer-acquisition method 79% of marketers are now planning to or either use influencer marketing since 2018, compared to 43% in 2017 (Vamp, 2017). 

Concluding Thoughts

The statistics demonstrate that influencer marketing is on the rise. The return on investment (ROI) has proven to be a determining factor of influencer marketing strategy incorporation. This means that many marketing companies now rely on influencer marketing, and for good reason. Influencer marketing works because social media is a platform where the word can be spread instantly. It is a great way to connect with a variety of audiences, improve brand awareness and convert visitors into customers. Although this heavily depends on the effectiveness of company strategy, it helps develop long-lasting relationships with customers which only provides benefits. Influencer advertising is trustworthy, and more effective than email marketing campaigns. Strategy is key but studies have proven that ROI would be widespread with an effective marketing strategy. Ultimately, it depends on how well a message is marketed. If done correctly, brand reputation will improve, and companies will become more recognised. 

Major SEO factors to Consider for Link Building

Link building is an important part of SEO activities. You get a website made or build it yourself, that is great! But, when you wonder why it is not being picked by the end consumers, you perhaps have not heard of or tried SEO. The process of SEO involves taking account of search engine algorithms and optimizing the websites or similar web properties according to the recommendations. The search engines have a typical way of determining whether the website is worth promoting or not. The common points considered by the search engines are: Continue reading Major SEO factors to Consider for Link Building

Here are Some Effective Ways to Promote Your Personal Brand

Life coach, Educationist, Voice-over Expert, Talent Acquisition Specialist, these are some of the terms that define what you do. But, these terms also tell what you have to offer to the world as a Personal Brand. Every one of us is a problem solver in one way or the another. The need is to identify your solution providing capacity and match it with the problem people have. The key to develop a long-lasting business and consumer relationship lies in knowing how to promote your personal brand. Continue reading Here are Some Effective Ways to Promote Your Personal Brand

Ways to Improve Your Online Reputation Management– Know More

The reviews that are published about your business online may often spoil or improve your online reputation and brand over the internet. A business often needs much time to develop its brand name among the masses. Even if you’re a business owner with a strong foresight, you might need to spend dollars worth millions and wait for a few years before you achieve a strong goodwill. In case any popular brand experiences a blogger upset, then it might lose considerable market worth in just a few hours time. Continue reading Ways to Improve Your Online Reputation Management– Know More

Gaining a Mom Blog Sponsored Post or Guest Post

For those of you who have checked out the benefits of gaining a mom blog sponsored post or guest post, it’s truly important to consider the main purpose of creating a business website.  For a vast majority of you, the primary objective of developing a business website is to make it easier for your target audience to identify your business. The process of accomplishing your goals can actually be simplified when your messages get conveyed to all of your target groups more easily. Continue reading Gaining a Mom Blog Sponsored Post or Guest Post

Get Blog Reviews on Products and Bolster Your Brand Exposure

Limited reach of organic Facebook posts, ad blockers and the almost-ineffectual traditional text links – there are too many obstacles that the digital space poses for marketers. The marketing world is not branded as a hyper digitized world without a reason. What worked for you yesterday is not working today. Marketers, in such a scenario, are required to revisit their old marketing techniques and take a hard look at how they are distributing their content. Notably, if blog reviews are not featuring prominently in your holistic marketing strategies, make sure you’re ready to implement changes – but definitely not without knowing why sponsored posts and product reviews are crucial to web growth. Continue reading Get Blog Reviews on Products and Bolster Your Brand Exposure

Influential Bloggers for Brand Marketing

You may be checking different forms of website content every day. It often seems confusing for you to find out who you can trust out of so many bloggers around. If you go by different social media sites, you will easily find out the fact that blogs are among the most shareable and reliable sources of quality information online. Continue reading Influential Bloggers for Brand Marketing