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The Benefits of Blogging and Collaboration for B2B

By now, you probably have heard all the reasons why blogging is important and why you should have one, whether you’re a business or a personal brand. Blogging, as content, has great benefits for your marketing.

Blogging just started as a personal web journal back in the 90s, but now blog posts are one of the ultimate forms of content to market your business, get more website traffic, and drive more conversions.

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5 Ways to Maintain Your Marketing During this Pandemic Crisis

What we are currently experiencing is more than just a pandemic; we are in a recession. Businesses are closing down; people are losing jobs. And as the pandemic goes on and the uncertainty that comes with it, more businesses will burn out and suffer.


Even how terrible it sounds, it’s still workable. Think of this time as an opportunity. If not to grow as a business, at least sustain it. And all you have to do is secure and maintain your marketing during this difficult time. To do this, it requires being strategic and conscious thinking. Here we give you tips to maintain your marketing during the pandemic to keep your business going..

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Why Great Collaboration with Influencers Matter

Collaboration with influencers is the basis of your campaign’s success. Here, we discuss why it matters.
As consumers, we value other people’s opinions, especially those we trust and admire. We are all guilty of purchasing something when a peer recommends it or when a well-known person who we admire mention it. Our initial reaction will be, “This must be good.”

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7 Horrible Mistakes You’re Making With Influencer Marketing

Like it or not, influencer marketing is here to stay.

It is one of the most effective digital marketing trends right now. From a marketer’s point of view, it is all about engagement opportunities and a wider audience reach. It’s because most people see their content as more authentic and relatable. People respond to it because they value an influencer’s taste and opinion. That’s their power. 

But if influencer marketing is not used wisely, it can be an expensive waste.

For some, influencer marketing is just about getting a content creator, like tapping an endorser. But it involves a lot of collaboration that can be a ground for a mistake.

So here, we list down some mistakes you want to avoid for your next influencer marketing campaign:

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7 Reasons Why You Should Invest in Influencer Marketing (Travel and Tourism Industry)

The travel and tourism industry is trending right now, with younger generations seeing it as a necessity for personal and mental growth. Influencer marketing in travel is another reason why it is booming. It’s an evolved tactic of word-of-mouth marketing and social proof that compels more people to jump in and try. Most marketers (89%) say that return on investment from influencer marketing better than other forms of marketing channels.

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The Evolution of Influencer Marketing Strategy

Introducing Influencer Marketing

Influencer marketing is a new phenomenon, with its average spend increasing over 3 times backdating from 2017. What is the origin of this? The answer is social media and blogging, which has exponentially grown over the years so that marketers can use online platforms such as Facebook, Twitter and Personal Blogs to promote brands and reach out to a variety of audiences. Its rise opens up new channels for direct communication between brands and customers (Glucksman, 2017). Influencer marketing also promotes better collaboration with social media platforms through branded content (Freburg, 2010). The objective of influencer marketing strategy is to increase revenue, increase traffic and transform visitors of your website into customers. This marketing tactic is not a new concept but has grown in popularity over the past few years.

Major SEO factors to Consider for Link Building

Link building is an important part of SEO activities. You get a website made or build it yourself, that is great! But, when you wonder why it is not being picked by the end consumers, you perhaps have not heard of or tried SEO. The process of SEO involves taking account of search engine algorithms and optimizing the websites or similar web properties according to the recommendations. The search engines have a typical way of determining whether the website is worth promoting or not. The common points considered by the search engines are: Continue reading Major SEO factors to Consider for Link Building

Small Business Marketing Ideas That Can Make Big Impact

Business whether online or offline needs marketing to get the required customer base or website traffic. The role of marketers in making business a success cannot be denied.  So, to make a long-lasting impact on the consumers’ decision-making, these marketing ideas can be followed: Continue reading Small Business Marketing Ideas That Can Make Big Impact

Here are Some Effective Ways to Promote Your Personal Brand

Life coach, Educationist, Voice-over Expert, Talent Acquisition Specialist, these are some of the terms that define what you do. But, these terms also tell what you have to offer to the world as a Personal Brand. Every one of us is a problem solver in one way or the another. The need is to identify your solution providing capacity and match it with the problem people have. The key to develop a long-lasting business and consumer relationship lies in knowing how to promote your personal brand. Continue reading Here are Some Effective Ways to Promote Your Personal Brand